Chloe Kim Joins Batiste as Global Ambassador

Batiste has named two-time Olympic Snowboard Champion Chloe Kim as its newest global ambassador.

The role will see the American athlete bring her fearless energy into the dry shampoo giant’s upcoming brand campaigns, social content, out-of-home creative, and live consumer events.

Kim became a global sensation at just 17 when she won her first Olympic gold in halfpipe snowboarding, later securing a second at the 2022 Games. She’s also celebrated for her effortless style, outspoken positivity, and a cultural impact that quickly turned her into one of sport’s most influential young voices.

“We’re thrilled to welcome Chloe as our brand ambassador,” said Caitlin Dodd, Director of Brand Management at Batiste. “She is an inspirational athlete, role model, and perfectly embodies the Batiste customer. Her confidence and authenticity mirror Batiste’s principles and our mission to help everybody in the Batiste community find their own confidence and authenticity whatever day in their wash routine they are.”

The partnership couldn’t be more perfect for Kim, who has been a loyal Batiste fan for years, relying on the dry shampoo to revive her hair between washes when she’s deep in training or living out of a suitcase.

“As a long-time Batiste user, the partnership is a dream come true,” Kim said. “I discovered Batiste at my local Target many years ago and it’s my secret weapon staple. Batiste is a game changer especially when I’m deep in training as I need to be strategic with my hair washing days.”

Founded in the UK in the 1970s and launched in the US in 2015, Batiste has built its reputation on fast, fuss-free refreshes that absorb excess oil, add body, and revive hair in seconds. Holding the title of the world’s number-one dry shampoo brand, the British label offers more than 20 formulas tailored to different hair colours, needs, and fragrance styles.

Batiste can be found at Boots and Superdrug in the UK, and at Target and Ulta Beauty in the US.