Demi Moore Named Global Brand Ambassador for Kérastase

Demi Moore has been named Global Brand Ambassador for Kérastase, formalising a new partnership between the luxury professional haircare brand and one of Hollywood’s most recognisable women.

“I am truly honoured to join the Kérastase family as their Global Brand Ambassador,” Moore says. “My life has been shaped by love, growth, and new experiences — and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about — being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all.”

Moore’s career covers more than four decades, beginning in the early 1980s and moving through a run of commercially and culturally defining films including Ghost, Indecent Proposal, and G.I. Jane. More recently, she has appeared in season two of Landman and in The Substance, the latter earning her a Golden Globe and SAG Award, alongside an Academy Award nomination.

For Kérastase, Moore — whose hair has played a major role in her public image — is a natural fit. While she is currently known for her long, glossy black hair, her career has included some of pop culture’s most widely referenced hair moments, from a pixie cut to bleach-blonde lengths, and the iconic G.I. Jane buzz cut.

“Demi is fearless — not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace,” says Amber Zak Yopp, Global Brand President at Kérastase. “Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman — bold, empowered, and unafraid to let her story shine.”

Moore’s first campaign for Kérastase was photographed in New York City by Inez & Vinoodh, extending the house’s long-running creative relationship with the duo. The imagery will debut globally, ahead of the forthcoming relaunch of Kérastase’s Chronologiste range.