February’s New Beauty Buys

Beauty products that launched in February 2024

A huge number of beauty products launch each month, but not all of them are worthy of a spot in your shopping cart. To help you discover the best beauty launches worth investing in, we’ve compiled a list of the best beauty buys that dropped in February.

Glow Recipe Watermelon Glow Niacinamide Hue Drops

Glow Recipe’s new tinted serum is formulated with the same brightening and hydrating ingredients as Glow Recipe’s best-selling Dew Drops. The sheer, buildable tinted serum – in shade Sun Glow – flatters a wide range of tones with a natural glow that isn’t streaky or patchy. Niacinamide brightens and minimises the appearance of pores over time, centella asiatica softens, moisturises, and calms redness, and hyaluronic acid keeps skin hydrated and bouncy.

Shiseido Revitalessence Skin Glow Primer

This much-hyped primer preps and primes the skin for a seriously flawless look. The skincare-makeup hybrid utilises fermented kefir+ and niacinamide to brighten the complexion, visibly blur pores, and strengthen the skin barrier. Its lightweight texture melts into the skin to smooth textural irregularities and create an airbrushed, photo-ready finish.

Refy Beauty Lash Sculpt

Refy’s latest makeup innovation is a new eye product designed to sculpt and set the lashes. The non-transfer, pigmented formula contains the same duo of waxes found in Refy’s bestselling Brow Sculpt. With its unique, curved, comb-like applicator, Lash Sculpt targets each lash to separate and lengthen, creating a high impact finish that is free of clumps, smudging, or transfer.

Milk Makeup Cooling Water Jelly Tint

Say hello to Milk Makeup’s buildable blush and lip stain packaged in a super convenient stick. With its unique jelly-like texture, the Cooling Water Jelly Tint contains 90% natural ingredients, including vegan collagen, seawater, and aloe, to hydrate and nourish the skin. Providing a refreshing, cooling effect when applied, this long-lasting lip and cheek tint provides a watercolour-like finish for skin that looks natural and healthy.

Bumble and bumble Dryspun Texture Spray Light

This lighter take on Bumble and bumble’s popular Dryspun Texture Spray is ideal for those with medium to thick hair who crave texture without wanting to compromise on soft strands. Infused with macadamia nut and argan oils, this translucent finishing spray instantly inflates voluminous styles, adding soft, tousled texture with airy dimension, flexible movement, and complete nourishment.

NARS Powermatte High-Intensity Lip Pencil

The new NARS Powermatte High-Intensity Lip Pencil blends potency with precision to deliver a fully loaded matte lip formula charged with up to 12-hour staying power. Its transformative cream-to-matte texture applies effortlessly and seals in a bold, matte finish. There are 10 power shades to choose from, all of which are formulated with the brand’s Power Pigment Complex—a dynamic blend of pure pigments and colour-locking ingredients.

Living Proof Clarifying Detox Shampoo

This detoxifying shampoo washes away product build-up, hard water deposits, and excess oil without stripping the hair. Its gentle cream-to-lather formula features a combination of gentle surfactants and activated charcoal to help remove excess oil and pollutants and leave hair in optimal condition for styling. Chelating agents are also included to remove metal ions deposited from hard water, making hair more manageable and protected from constant dryness.

La Roche-Posay Mela B3 Intense Anti-Dark Spot Serum

La Roche-Posay’s new anti-hyperpigmentation serum corrects the appearance of dark spots. It combines the brand’s multi-patented Melasyl with 10% niacinamide to treat hyperpigmentation, soothe skin, and strengthen the skin barrier. The Mela B3 Intense Anti-Dark Spot Serum lightens the appearance of existing pigmentation whilst helping prevent the appearance of future dark spot discolouration.

Anastasia Beverly Hills Brow Freeze Gel

This clear brow wax-gel hybrid shapes, sculpts, and sets brows with extreme hold and precision. It features a dual-action comb applicator for versatile brow styling and its micro-bristles grip each hair for maximum separation and fullness. Delivering serious staying power for a long-lasting hold, the Brow Freeze® Gel instantly creates the look of lifted and laminated brows.

Paula’s Choice 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant

The latest Paula’s Choice Liquid Exfoliant contains a unique formula that includes gentle alpha hydroxy acids to resurface the skin and shed built-up layers of dead skin cells. It visibly rejuvenates the skin’s ability to renew and disrupts discolouration without causing post-inflammatory hyperpigmentation on deeper skin tones.

Murad Cellular Hydration Repair Cream

Murad’s new Cellular Hydration Barrier Repair is clinically proven to strengthen, nourish, and repair the skin’s barrier at a cellular level. The daily moisturiser is formulated with bilberry seed oil, rich in essential fatty acids that support a healthy skin barrier, and premium allantoin to soothe and retain skin moisture. It also features a fast-acting compound that mimics calming botanicals to increase the tolerance of highly reactive skin.


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