Product Launches
From skincare innovations and makeup must-haves to fragrance releases, haircare drops, and bodycare essentials, discover the newest, most noteworthy product launches.
Latest
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Salt & Stone’s Lily & Yuzu Is Back for Good — And It’s Finally Available in the UK
The viral scent has officially become part of the brand's permanent lineup
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June’s Best Beauty Launches
The products we're obsessing over this month
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Snif Is Entering Its Bodycare Era
The cult fragrance brand is making its category debut with Body Whip
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Rhode Just Dropped Three Brand-New Products For Summer ’26
Hailey Bieber’s cult beauty brand is moving deeper into complexion
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The Best Beauty Launches of 2026… So Far
Your shortcut to the year’s most exciting beauty buys
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May’s Best Beauty Launches
The products we obsessed over last month
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Birkenstock’s First-Ever Nail Polish Collection Is Here
The legacy brand is bringing plant-based formulas and sandal-ready shades
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April’s Best Beauty Launches
The products we obsessed over in April
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Escentric Molecules Just Dropped Its First Cologne
The modern fragrance house just made cologne feel cool again
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NYX Professional Makeup Enters Bodycare
The cult-fave Fat Oil franchise gets a full-body upgrade
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Diptyque Has Reinvented Its Iconic Candle — And It’s Finally Refillable
A subtle redesign and refillable format bring the Diptyque classic into a new era
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March’s Best Beauty Launches
The products we obsessed over in March
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Cécred Expands Into Styling With a Performance-Driven Collection
The new lineup pairs sleek, high-performance styling with protective technology
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Timebeam Expands Into Suncare With a Two-Step System
The brand’s first suncare launch pairs topical SPF with ingestible support
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February’s Best Beauty Launches
The products we obsessed over in February
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Leighton Meester Leads Elizabeth Arden’s Fragrance Comeback
Eternal Aura marks the brand’s first flagship fragrance launch in eight years
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Gel Damage? Mylee’s New Advance Nail Treatments Have You Covered
Three targeted formulas for stronger, healthier nails
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NOYZ Unveils Mylk de Parfums
A fresh take on fine fragrance — in milk form
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January’s Best Beauty Launches
The products we obsessed over in January
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Jones Road Brings Us Bodycare
The brand’s skincare-first approach expands to the body
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Moroccanoil Expands Into Skincare
The iconic haircare brand debuts its first-ever lip balm
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Tower 28 Makes Its First Move Into Bodycare
The eczema-friendly brand introduces a treatment-focused body wash
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Aveda Renews Its Focus on Skincare With Advanced Botanical Kinetics
A vegan collagen-powered skincare line designed to boost skin vitality
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December’s Best Beauty Launches — 2025
The products we obsessed over in December
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Polite Society Enters Skincare
The brand’s new serum-infused glaze mist delivers instant glass-skin glow
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This Works Expands Into Fine Fragrance
Seven years of research shaped the brand’s first wearable scent
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Elle Sera Debuts First-Ever Liposomal Tripeptide Collagen
Targeted collagen tripeptide meets advanced liposomal delivery
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November’s Best Beauty Launches — 2025
The products we obsessed over in November
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Townhouse Just Dropped Its First-Ever Nail Polish Collection
The salon giant is expanding its retail offering
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Weleda Launches Customisable Serum Booster Drops
Six targeted formulas designed to be mixed and matched
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October’s Best Beauty Launches — 2025
The products we obsessed over in October
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September’s Best Beauty Launches — 2025
The products we obsessed over in September
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Olaplex Unveils Biomimetic Cuticle Technology
Brand launches two new masks with next-level hair repair
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Sam McKnight Expands Into Fragrance
Introducing The Fragrance with Benefits
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August’s Best Beauty Launches — 2025
The products we obsessed over in August
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Beekman 1802 Enters Haircare
The sensitive skin experts bring goat milk science to the scalp
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BYOMA Launches First Acne-Focused Range
A new barrier-boosting blemish system
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OPI Introduces First At-Home Gel System
GELement promises glossy, long-lasting results without the salon visit
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Piglet in Bed Expands into Bath and Bodycare
Sister brand Wallow launches this September
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Never Fully Dressed Expands Into Beauty
British fashion brand debuts fragrance collection
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Skims Makes First Beauty Move
Kim K’s shapewear brand introduces the Seamless Sculpt Face Wrap
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Alma Launches First-Ever AI-Assisted Skincare System
Personalised skincare with 12 million combinations
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Pleasing Expands Into Sexual Wellness With Pleasing Yourself
The range launches with a vibrator and lubricant
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July’s Best Beauty Launches — 2025
The products we obsessed over in July
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Mylee Introduces Professional Nail Treatments
Now available exclusively at Beauty Studio by Superdrug
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Glow Hub Expands into Fragrance
The Gen Z–loved beauty brand unveils mood-matching mists
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REHAB. Enters Bodycare
The British beauty brand launches Retreat
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Lush Expands Fresh Skincare Range
A new lineup of fridge-ready formulas
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Cosrx Expands into Haircare
The K-beauty brand is bringing its skincare science to a new category
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Dolce & Gabbana Quietly Launches Skincare Collection
Pre-makeup skincare, the Dolce way
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June’s Best Beauty Launches — 2025
The products we obsessed over in June
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Phlas: The New At-Home Cold Plasma Device
German skin-tech startup Hyped About Science unveils its first device
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May’s Best Beauty Launches — 2025
The products we’re obsessing over this month
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Drake Launches First Eau de Parfum
Following the success of his candles and perfume oil
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Diptyque Introduces New Fragrance Diffuser
A new chapter in the Maison’s home fragrance journey
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April’s Best Beauty Launches — 2025
The products we’re obsessing over this month
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Skylar Launches Its First-Ever Scented Sunscreen
Available for a limited time only
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Wildsmith Skin Launches Fully Compostable Packaging
In partnership with Shellworks
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Belgian Singer Angèle is the Face of Chanel’s Newest Fragrance
Chance Eau Splendide marks the franchise's fifth flanker
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Lush to Launch Hello Kitty and Friends Collection
The cutest collaboration of the year so far
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March’s Best Beauty Launches — 2025
The products we obsessed over this month
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Drowsy Launches Supplements
The British brand expands its range of sleep-supporting products
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February’s Best Beauty Launches — 2025
The new products we've been obsessing over
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Beyond Patches: Starface Expands Its Skincare Line
The acne-friendly beauty brand reveals two new products
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Indeed Labs Launches Next Gen Skincare
Safe and effective skincare for Gen-Alpha
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Cécred Introduces Hair Tools Collection
Tools as beautiful as they are beneficial
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January’s Best Beauty Launches — 2025
The new products we've been obsessing over
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Kat Burki Enters Haircare
Biochemistry-powered solutions for the scalp and hair
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LaFlore Launches Skin Testing Kit
The 10-minute patch test debuts in the US
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December’s Best Beauty Launches — 2024
The new products we obsessed over this month
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Experimental Perfume Club Expands into Home Fragrance
The London fragrance house has launched layerable candles
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Parfums de Marly Enters Home Fragrance
Reimagining the art of home scenting
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Khloé Kardashian Reveals First-Ever Fragrance
Launching exclusively at Harrods
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November’s Best Beauty Launches — 2024
The products we're obsessing over this month
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KOBA Skincare Expands Into Face Care
Two new products join the African-inspired skincare brand
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October’s Best Beauty Launches — 2024
The products we're obsessing over this month
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Merit Expands Into Fragrance
With a single scent that took over two years to perfect
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Birkenstock Steps Into Foot Care
To deliver the perfect skincare routine for your feet
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Innersense Goes Back to Bodycare
With a new wellness-driven collection
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September’s Best Beauty Launches — 2024
The products we obsessed over last month
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Cult Gaia Enters Its Beauty Era
The fashion brand launches its first-ever fragrance collection
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NUXE Launches First-Ever Haircare Line
The French brand has unveiled Hair Prodigieux
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Nobody’s Child Ventures Into Beauty
The London-based fashion brand is introducing fragrance and bodycare
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Glossier Brings Its Iconic Scent to Body Care
And names Mette as its new brand ambassador
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Diptyque Debuts Luxury Fragrances
The brand's most premium and ambitious collection to date
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Alpha-H Expands Into Bodycare
High-performance skincare for the whole body
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Balmain Beauty Launches Luxury Fragrance Collection
Les Éternels de Balmain features eight all-gender eaux de parfums
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August’s Best Beauty Launches — 2024
The products we obsessed over last month
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July’s Best Beauty Launches — 2024
The products we obsessed over this month
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ghd Unveils Duet Blowdry
A wet-to-dry tool for streamlined styling
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111Skin Introduces First-Ever Sunscreen
High-level sun protection meets skin regeneration
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June’s Best Beauty Launches — 2024
The products we obsessed over this month
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L’Oréal Paris Launches Colorsonic
A new tool transforming at-home hair colour
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May’s Best Beauty Launches — 2024
The products we're obsessing over this month
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Fendi Launches First Major Fragrance Collection
A first look at the Fendi family-inspired scents
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Luna Daily Launches Skin Repairing Range
A new fix for scars, stretchmarks, and hyperpigmentation
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April’s Best Beauty Launches — 2024
The products we obsessed over this month
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Charlotte Tilbury Debuts First Fragrance Collection
An emotion-boosting scent experience
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The Inkey List Expands into Bodycare
And the focus is chemical exfoliation
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March’s Best Beauty Launches — 2024
The products we obsessed over this month
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SUQQU Launches Blossom Beat
An eight-piece collection inspired by vibrant flower markets
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Fornasetti Launches Debut Fragrance Collection
A sensory introduction to the brand's 'dreamlike universe'
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Meet Virtue Labs New Damage Reverse Serum
The brand's most advanced breakthrough for damaged hair
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BALMAIN BEAUTY Teases First Fragrance
Introducing the 'Projet Confidentiel' campaign
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February’s New Beauty Buys — 2024
The launches we've been loving this month
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Donna Karan New York Launches First-Ever Fragrance Collection
A week after the revival of Donna Karan New York
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Dyson Unveils the Supersonic r
Exclusively available to professional stylists
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OPI Reveals Spring 2024 Collection
Say hello to OPI Your Way
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A.P.C. Launches Beauty Collection
Designed to relax the body and mind
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Chloé Launches Nomade Nuit d’Egypte
A fragrance that reconnects with the birthplace of perfumery
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Diptyque Launches First Bathroom Collection
Blending traditional craftsmanship with modern design and eco-consciousness
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BOSS Launches The Scent Elixir
Introducing the brands most intoxicating fragrance
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L’Oréal Group Unveils Its Most Advanced Hair Drying Tool
Introducing The AirLight Pro