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May’s Best Beauty Launches
Product Launches
From skincare innovations and makeup must-haves to fragrance releases, haircare drops, and bodycare essentials, discover the newest, most noteworthy product launches.
Latest
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May’s Best Beauty Launches
The products we're obsessing over this month
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Birkenstock’s First-Ever Nail Polish Collection Is Here
The legacy brand is bringing plant-based formulas and sandal-ready shades
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April’s Best Beauty Launches
The products we obsessed over in April
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Escentric Molecules Just Dropped Its First Cologne
The modern fragrance house just made cologne feel cool again
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NYX Professional Makeup Enters Bodycare
The cult-fave Fat Oil franchise gets a full-body upgrade
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Diptyque Has Reinvented Its Iconic Candle — And It’s Finally Refillable
A subtle redesign and refillable format bring the Diptyque classic into a new era
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March’s Best Beauty Launches
The products we obsessed over in March
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Cécred Expands Into Styling With a Performance-Driven Collection
The new lineup pairs sleek, high-performance styling with protective technology
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Timebeam Expands Into Suncare With a Two-Step System
The brand’s first suncare launch pairs topical SPF with ingestible support
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Leighton Meester Leads Elizabeth Arden’s Fragrance Comeback
Eternal Aura marks the brand’s first flagship fragrance launch in eight years
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Gel Damage? Mylee’s New Advance Nail Treatments Have You Covered
Three targeted formulas for stronger, healthier nails
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NOYZ Unveils Mylk de Parfums
A fresh take on fine fragrance — in milk form
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January’s Best Beauty Launches
The products we obsessed over in January
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Jones Road Brings Us Bodycare
The brand’s skincare-first approach expands to the body
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Moroccanoil Expands Into Skincare
The iconic haircare brand debuts its first-ever lip balm
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Tower 28 Makes Its First Move Into Bodycare
The eczema-friendly brand introduces a treatment-focused body wash
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Aveda Renews Its Focus on Skincare With Advanced Botanical Kinetics
A vegan collagen-powered skincare line designed to boost skin vitality
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December’s Best Beauty Launches — 2025
The products we obsessed over in December
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Polite Society Enters Skincare
The brand’s new serum-infused glaze mist delivers instant glass-skin glow
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This Works Expands Into Fine Fragrance
Seven years of research shaped the brand’s first wearable scent
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Elle Sera Debuts First-Ever Liposomal Tripeptide Collagen
Targeted collagen tripeptide meets advanced liposomal delivery
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Townhouse Just Dropped Its First-Ever Nail Polish Collection
The salon giant is expanding its retail offering
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Weleda Launches Customisable Serum Booster Drops
Six targeted formulas designed to be mixed and matched