Khloé Kardashian & Tatti Lashes Collaborate
Tatti Lashes has announced a new celebrity collaboration with its ‘forever muse’ Khloé Kardashian.
The Liverpool-based brand has dreamt of a collaboration with Khloé ever since she was first spotted wearing the TikTok-loved lashes. As Tatti Lashes co-founder Elliot Barton expressed on Instagram, “She was one of the first major celebrities to wear our brand, this was always the dream collaboration for us.”
Kardashian, who has been wearing the brand’s false eyelashes for some time, told WWD, “Out of the blue, they reached out to me to work with them. I was so honored and surprised. They let me have creative control.”
“I wanted to create a lash collection that embodies my style and empowers people to express themselves with confidence,” Kardashian said in a statement. “We’ve created three super versatile lash styles that will take you from day to night.”
Ranging in price from £9.95 to £35.95 ($11.95 to $44.95), the Khloé Kardashian x Tatti Lashes collection includes a Strip Lash, Individual Day to Night Lash Duo, Curved Lash Applicator, and Double Ended Temporary Lash Adhesive & Adhesive Remover Duo.
As with all Tatti Lashes falsies, the three reusable lashes in Khloé’s collection are crafted using lightweight, synthetic fibres, that are meticulously set on an invisible band designed to blend seamlessly with the natural lash line.
“We are so honoured to welcome Khloé to the Tatti Lashes family,” said Charlotte Tiplady, co-founder of Tatti Lashes. “She is nothing short of a modern-day beauty icon and is someone so many people are inspired by, including myself. The lashes we have designed together, encapsulate her versatility when it comes to beauty and glamour to allow our customers to recreate her signature looks.”
Launched in 2017, Tatti Lashes was founded by high school best friends Elliot Barton and Charlotte Tiplady, who spotted a gap in the market for affordable, high-quality lashes. Today, the brand represents a true British success story, selling one lash every six seconds and counting the likes of Kim Kardashian, Ariana Grande, Christina Aguilera, and Cardi B as fans. In 2023, Tatti Lashes sold five million products and reported a turnover of £27.2 million in the financial year ending 2024. According to WWD, the business is expected to have sales of over £40 million in the financial year ending in 2025.
“This collaboration marks a major milestone for Tatti Lashes, and I envision it will propel the brand further into Global territories,” expressed Barton. “The launch of this collaboration could not be better timed as it coincides with Tatti Lashes’ official launch of distribution from the USA.”
Khloé Kardashian x Tatti Lashes will launch on 28th May and will be available to purchase from tattilashes.com. All products can be purchased separately or as part of a limited edition gift set.