Little Simz Is Miu Miu Beauty’s New UK Ambassador
Little Simz has been named the new UK beauty ambassador for Miu Miu Beauty.
The London-born rapper, singer, and actress — real name Simbiatu Ajikawo — has spent the last few years collecting the kind of accolades most artists work a lifetime for. Following the critical success of her back-to-back albums Sometimes I Might Be Introvert in 2021 and No Thank You in 2022, she picked up a Mercury Prize, a MOBO Award for Best Hip Hop Act, and three nominations at the 2024 BRIT Awards. Add to that two sold-out shows at Alexandra Palace, a historic cover of British Vogue, a role in Netflix’s Top Boy, and a prime slot on Glastonbury’s iconic Pyramid Stage.
In her first role as ambassador, Simz will front the campaign for Fleur de Lait, a fruity-solar fragrance composed by Master Perfumer Daniela Andrier. For those who change their signature scent with the seasons, Fleur de Lait is an eau de parfum that feels tailor-made for summer. Juicy mango brings a burst of tropical sweetness, while velvety osmanthus introduces soft apricot-like floral notes that keep the fragrance light and airy. A smooth coconut milk accord lingers on the skin, adding a creamy, sun-warmed finish without becoming heavy or overly sweet. The result is a playful yet sophisticated scent that captures the feeling of warm days, delivering a softer, lighter take on gourmand that’s perfectly suited to summer.
According to Miu Miu, the brand will continue collaborating with Simz well beyond this initial fragrance campaign. The multihyphenate is slated to front new product launches throughout 2026, including the brand’s Miutine fragrance and Beauty Holiday Collection.
Fleur de Lait is available now at Boots in the UK and Ulta Beauty in the US.