May’s Best Beauty Launches

With countless beauty products arriving every month, separating the genuinely good from the overhyped can feel impossible. Thankfully, we’ve already done the hard work for you.

Keep scrolling for the May beauty launches worth adding to your routine.

The Ordinary Caffeine 3% + Escin 1% Face Serum

If your skin has been looking a little sleep-deprived lately, The Ordinary’s newest serum might be worth bringing into your routine. The lightweight formula helps tackle puffiness, redness, and morning-after skin while boosting hydration. With caffeine and escin at the centre of the formula, skin looks smoother, firmer, and, honestly, a lot more perky with continued use.

Anastasia Beverly Hills Archibrow Pencil

Want the microbladed brow look without the commitment or cost? Anastasia Beverly Hills’ latest drop might just be the answer. The brand’s new Archibrow Pencil features an ultra-fine blade-shaped tip that creates uber-realistic, hair-like strokes with minimal effort. Its buildable formula allows you to go from soft and natural to bold and sculpted, while the smudge-proof, water-resistant finish means your arches stay put all day long.

Fable & Mane Kerala Coconut Hair & Body Fragrance Mist

Fragrance mists are having a major comeback, and Fable & Mane’s Kerala Coconut Hair & Body Fragrance Mist arrives just in time for summer. Inspired by the lush landscapes of Kerala, the tropical scent — also the signature fragrance in the brand’s hydrating range — layers creamy coconut water, papaya, tiger orchid, and warm vanilla for a true sunshine-in-a-bottle feel. The lightweight mist refreshes both skin and hair and is safe to use on colour-treated strands.

Laneige Water Bank UV Barrier Sunscreen SPF50+

All anyone wants in a sunscreen is a lightweight, hydrating, invisible formula that layers well under makeup. Thankfully, Laneige understood the assignment. The new Water Bank UV Barrier Sunscreen combines SPF50+ protection with the brand’s signature Blue Hyaluronic Acid technology to hydrate, plump, and support the skin barrier. The serum-light texture melts in without leaving a white cast, while the dewy finish means it doubles beautifully as a glowy primer.

Aveda Tousle Texture Dry Texture Spray

Perfect beach hair without actually going anywhere near salt water? We’ll take it. Aveda’s new Tousle Texture Dry Texture Spray delivers airy volume, soft texture, and that perfectly lived-in finish without the crunch many texture sprays are guilty of. Zeolite minerals create lift, cassava extract helps hold styles in place, and the lightweight formula even offers heat protection. Consider this your shortcut to cool-girl hair with minimal effort.

Obagi Nu-Gen Cellular Renewal Serum

Longevity skincare is officially having a moment, and Obagi’s Nu-Gen Cellular Renewal Serum might just be one of the most high-tech launches so far. Using NAD+ technology and the brand’s Age Ctrl Complex, this next-generation formula supports cellular renewal while targeting everything from dullness and fine lines to redness and loss of firmness. Expect your complexion to look smoother, firmer, and — most importantly — like you actually hit your sleep goals.

Cosmetic Consult Miracle Cryo Eye Masks

Cosmetic Consult’s new Miracle Cryo Eye Masks are designed to refresh, cool, and visibly revive the entire under-eye area in minutes. Unlike traditional eye patches, the oversized hydrogel masks extend across the cheekbones to target puffiness, dark circles, and dullness more effectively, while ingredients like caffeine, niacinamide, peptides, and hyaluronic acid work to brighten, smooth, and hydrate. The cryo-inspired cooling effect also feels incredibly good after long days — and even later nights.

Alpha-H Smoothing AHA Face & Body Scrub

Body scrubs are essential for smoother, more radiant skin, and Alpha-H’s new formula is a firm favourite. Combining bamboo stem particles with glycolic acid, the dual-action face and body scrub physically and chemically exfoliates to help tackle everything from dullness to keratosis pilaris. Caffeine and macadamia seed oil are also on hand to provide that much-needed nourishment.

Akt The Body Scrub SC.04 Halcyon Summers

Another full-body exfoliator deserving of a spot in your everything shower is Akt’s new Body Scrub in Halcyon Summers. The foaming formula uses a triple-threat combo of rice, sugar, and papaya enzymes to buff away dullness while leaving your skin noticeably softer and more radiant. It’s packed with caffeine, green coffee oil, and olive squalane to keep everything moisturised, while the scent — a mix of mint, pomelo, and fresh tomato vine — is exactly what your summer skin is waiting for.

Innersense Air Dry Styling Cream

Innersense’s new Air Dry Styling Cream is perfect for anyone who already thinks a five-minute hair routine is too much effort. The lightweight formula enhances natural texture while smoothing frizz, boosting shine, and adding soft definition without stiffness or crunch — all while air drying. Powered by baobab oil, amino acids, and algin, the formula also protects against humidity, pollution, UV, and even heat damage up to 230°C (450°F) for the times when hot tools are non-negotiable.

Jo Loves With Love From Capri

Jo Loves is evoking the Italian coast this summer through With Love From Capri, a new scent inspired by the island’s citrus groves, hidden courtyards, and golden sunsets. Fresh lemon and bitter orange open the scent before unfolding into ginger, magnolia, earthy patchouli, and ambergris. If your holiday plans are currently limited to scrolling flights you’ll never book, this might be the next best thing.

Image MD Barrier Repair Recovery Balm

If your skin barrier has been feeling particularly fragile lately, Image MD’s new Barrier Repair Recovery Balm might be the comfort blanket your routine has been missing. Designed for sensitive, redness-prone, and post-procedure skin, the silky balm combines colloidal oatmeal, beta glucan, biomimetic lipids, and antioxidant-rich XOSM Technology to calm irritation while deeply hydrating compromised skin. It’s also got the approval of both the National Eczema Association and National Rosacea Society, making it especially appealing for anyone dealing with flare-ups, dryness, or skin that’s generally feeling a little overwhelmed.

Colorescience No-Show Body Shield SPF 50

Colorescience took its cult mineral sunscreen and gave it the full body treatment. The brand’s new No-Show Body Shield SPF 50 is an all-mineral formula that is ultra-sheer, weightless, and dries down to a smooth, residue-free finish. The brand’s signature EnviroScreen Technology delivers five-way protection against UVA and UVB rays, pollution, blue light, infrared radiation, and free radical damage. Skin-loving ingredients like squalane, jojoba seed oil, and Lipochroman are included to nourish skin and support the barrier.

Kay Beauty Hydra Glow Tinted Sunscreen SPF 40

Combining SPF 40 protection with lightweight, glowy coverage, Kay Beauty’s new skin tint-meets-sunscreen hybrid melts into skin for that fresh, healthy-looking finish everyone’s suddenly chasing again. Ceramides, hyaluronic acid, and vitamin C help keep skin hydrated and radiant throughout the day, while the breathable formula subtly blurs pores and texture without looking overly ‘done’.

Dr. Barbara Sturm Everything Bronzing Drops

Glazed bronzed skin without actually stepping foot in the sun? Dr. Barbara Sturm’s new Everything Bronzing Drops are here to make it happen. The skincare-infused formula delivers a believable, sun-kissed colour while also hydrating, smoothing, and soft-blurring the complexion thanks to ingredients like avocado oil, hydrolyzed yeast extract, and the brand’s signature bio-fermented purslane. Mix a few drops into moisturiser or foundation, or wear them alone for that expensive ‘I’ve just come back from the Med’ kind of glow.

Dr. Hauschka Limited Edition Lip Crayons

If low-maintenance makeup is your thing, Dr. Hauschka’s new Limited Edition Lip Crayon deserves a spot in your handbag immediately. Available in four juicy shades inspired by peach, cherry, grapefruit, and lychee, the creamy crayon delivers rich matte colour without the dryness matte lip products are often guilty of. Rose wax and rose oil help keep lips feeling soft and hydrated, while the easy-to-apply crayon format makes touch-ups surprisingly foolproof — even without a mirror. Minimal effort, maximum payoff.

Curious about what’s coming next? Bookmark new beauty launches for a month-by-month edit of the products, formulas, and treatments everyone will be talking about.