NOYZ Unveils Mylk de Parfums

While the fragrance category has experimented with its fair share of formats in recent years, LA-based Noyz is taking a more considered approach to how scent is worn. Enter: Mylk de Parfums, a first-of-its-kind fine fragrance milk collection that prioritises power, longevity, and skin feel over novelty. The promise? Scent that lasts from your morning matcha to last orders, minus the traditional alcohol hit.

At first glance, you might mistake Mylk de Parfums for elevated body lotions. They’re not. Think body serums: lightweight, fast-absorbing, and quietly hardworking. The alcohol-free formula is infused with hyaluronic acid, designed to hydrate as it perfumes, melting into the skin rather than flashing off the surface.

That skincare-first thinking is just the starting point. The real innovation is in the delivery. Instead of evaporating like a traditional mist, the milk anchors scent to the skin. According to the brand, it delivers the same fragrance impact as an eau de parfum — and up to 15 times the intensity of a standard scented body lotion.

Designed to be the first thing you reach for in your fragrance wardrobe, the milks can be worn alone for a diffused, skin-first finish, or used as high-performance scent primers beneath your eau de parfum to amplify and extend wear.

Noyz is debuting the collection in three of its most in-demand scents. Unmute offers a deeper, spicier take on vanilla, cutting the sweetness of black plum and pistachio with a sharp, woody base of amber and cashmere. For those who lean toward florals, Detour pairs white florals and bright apple blossom with a heavier skin musk and vanilla finish. The standout, however, is the brand’s newest addition, Only Human — a skin-hugging, sensual gourmand that balances warm vanilla bean against creamy ambroxan and spiced Moroccan cedarwood.

Mylk de Parfums is available now at Ulta Beauty stores across the US and online via ulta.com and noyz.com, priced at $95 each. Noyz is currently unavailable in the UK.