Snif Is Entering Its Bodycare Era
Snif, the modern fragrance brand known for its playful, cult-favourite scents, is expanding into a whole new category with the launch of its first-ever bodycare collection. The debut product? Body Whip, a fragrance-first body cream designed to nourish the skin, smooth on easily, and layer seamlessly.
The launch lands at exactly the right time. Scent layering has moved from niche fragrance habit to mainstream beauty trend, with data from The Benchmarking Company revealing that 93% of consumers use fragranced body creams and lotions, while 77% regularly layer scented products as part of their routines.
“Expanding into body care has always been a goal for us, but we knew we had to do it in a way that felt true to Snif,” Bryan Edwards, co-founder and CEO of Snif, told BeautyNewsDaily. “Social media really lit the fuse on scent layering, turning fragrance into something people build into their full-body routines and everyday lives. Body care wasn’t a leap for Snif, it was the obvious next step. With Body Whip, we wanted to create something that delivered real skincare benefits in a fun, fragrance-forward way, ultimately giving our community a new way to live in the Snif scents they already love.”
With Body Whip, Snif has brought face-grade skincare to the rest of your body. The rich cream is loaded with powerhouse ingredients like niacinamide, squalane, and caffeine to hydrate, soothe, and smooth your skin. It’s buttery-soft, grease-free, and an indulgent way to help your favourite scent last all day. And the user trials back that up — 100% of testers said their skin felt instantly more hydrated, 100% reported it looked visibly smoother, and 97% said it gave their skin a natural, radiant glow.
The collection brings six of the brand’s most-loved fragrances into the Body Whip range, including 2%, its recent viral milk-inspired scent. The full lineup includes:
- Me Body Whip: Think juicy plum, velvety peach skin, and soft musks. It’s warm, skin-like, and totally effortless.
- Coco Shimmy Body Whip: A beach vacay in a tub, with notes of coconut, pineapple, sunscreen, and surf wax.
- Vanilla Vice Body Whip: One for gourmand lovers, serving up ice cream accord, vanilla bean, and amberwood.
- 2% Body Whip: The viral icon. It layers a unique fresh dairy accord with vanilla, praline, and warm caramel.
- Extra Whip Body Whip: Super clean yet sweet, blending crisp cold aldehydes with icing sugar and whipped cream.
- Crumb Couture Body Whip: Mixing a flaky croissant accord with wild berry jam and toasted vanilla, it’s giving Parisian bakery.
The Body Whip collection is now available exclusively at snif.co, with prices starting from $24. For our UK fragrance fans, Snif isn’t shipping across the pond just yet, so you’ll have to wait a little longer for your fix.