April’s Best Beauty Launches

With so many new beauty products dropping each month, it’s hard to know what’s worth the attention. So, we’ve done the digging for you.

Read on to discover the April launches that deserve a spot on your beauty shelf.

Emma Lewisham Supernatural Crème Cleanser

Emma Lewisham’s new Supernatural Crème Cleanser goes beyond cleansing by targeting dehydration, sensitivity, and a compromised skin barrier. Its velvety cream texture helps to melt away buildup while aloe and botanical oils keep things calm, soft, and supple. The clever formula is also powered by saccharide isomerate for long-lasting hydration and a next-gen hyaluronic acid that clings to skin even after rinsing.

Rare Beauty True To Myself Natural Matte Longwear Foundation

If you dream of a matte finish without the Sahara-level dryness, then you’ll love Rare Beauty’s True To Myself Foundation. It’s a 3-in-1 formula that primes, perfects, and sets in one step, leaving a full-coverage, natural-looking finish that never looks flat or cakey (we promise!). Powered by the brand’s True Comfort Complex — a blend of sodium hyaluronate, ginger root, and algae — it keeps skin hydrated while blurring pores and smoothing texture. It’s also sweat-proof, smudge-proof, and completely breathable.

Ultra Violette Disco Queen SPF 50 Luminous Body Oil

All we want from our sunscreen is full protection, a side of glowing skin, and zero stickiness. And this month our prayers have been answered, thanks to Ultra Violette’s new Disco Queen SPF 50 Luminous Body Oil. This shimmering body oil delivers broad-spectrum SPF alongside a golden, light-catching sheen that will have you summer-ready in an instant. Bonus? It’s packed with almond oil, coconut oil, and vitamin E to hydrate and soothe while softening the look of fine lines and scars.

Sarah Chapman Spicule Collagen Infusion Mask

Looking for a skin treatment that delivers clinic-grade results without the downtime? Sarah Chapman has you covered. The brand’s Spicule Collagen Infusion Mask begins with the Spicule Collagen Concentrate that creates microchannels to supercharge ingredient absorption. Next comes the HydroPlump Collagen Mask, a cooling second step that drenches skin with hydration while helping everything sink in. The result? A smoother, plumper, glowier complexion achieved in one simple, at-home application.

Neom Great Day Exfoliating Body Wash

Living Proof Style Refresh Mist

Overdid it on the dry shampoo? Reset your strands with Living Proof’s new Style Refresh Mist. To keep your hair in check between wash days, this ultra-fine mist revives your blow-dry, smooths flyaways, and brings hair back to life in seconds. Powered by amino acids and conditioning actives, it adds softness without weight and also provides heat protection up to 230°C (450°F).

Kopari Sun Veil Illuminating Powder SPF 30

Kopari’s new Sun Veil Illuminating Powder is giving suncare a literal glow-up. This featherlight mineral powder with SPF 30 blends zinc oxide with light-diffusing mica for a gorgeous, soft-focus, sunlit finish. Perfect for on-the-go touch-ups, it smooths, brightens, and protects without any chalkiness.

Zelens Collagen Solution Serum

If you’re looking to boost firmness, smoothness, and overall skin resilience, Zelens Collagen Solution will deliver on all fronts. This silky, lightweight serum is powered by a proprietary multi-pathway complex that supports the skin’s natural collagen production — backed by in vitro testing showing a 600% increase in just 10 days — while helping to strengthen the barrier and replenish moisture.

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