Beauty Notes | 28 August
Fara Homidi Beauty Fans Finally Have a Mascara
Fara Homidi Beauty has finally launched the product fans have been praying for: mascara. Pool Slick Lash Lacquer is the brand’s first, and it takes its cue from that glossy, just-out-of-the-pool lash look. The formula is designed to lift, define, and build volume while keeping lashes soft, with plankton extract, pink pepper extract, and pomegranate seed oil included to help condition, hydrate, and strengthen lashes over time. It comes in ultra-black Absolu and walnut-brown Cabana, and is available online at farahomidi.com for £45 ($48).
Tatcha Launches NeuroSkin Science With Naomi Osaka
Tatcha has a new face and a new way of talking about skincare. Naomi Osaka has joined as Global Brand Ambassador as the brand introduces NeuroSkin Science, a framework centred on the relationship between stress and skin. At the heart of it is ‘Step Zero’ — essentially taking a moment to exhale and reset before starting your routine. Osaka fronts the campaign alongside Kiko Mizuhara, with the idea woven through Tatcha’s existing cleansing, exfoliating, essence, and moisturising steps rather than tied to a new product.
Kelly Rowland Joins Olay to Front the Super Collection
Kelly Rowland is the latest name to join Olay, fronting a new campaign for the brand’s Super Collection. The range covers both face and body, with Super Serum sitting at the centre alongside the new Super Body Oil and a limited-edition Super Serum Glow Remix Body Wash (a Walmart-exclusive). Rowland says the serum has become a staple in her routine, particularly when she wants to keep things simple around travel and busy days.
New Brand Siiiba Debuts With Teen-Friendly Deodorant
New wellness and hygiene brand Siiiba has launched with a deodorant made specifically for pre-teens and teens navigating puberty. Co-founded by Yris Palmer and Sevana Petrosian, the brand is aimed at that in-between stage where kids have outgrown children’s products but don’t necessarily need adult formulas. Its first product is a dermatologist-tested, aluminium- and baking soda-free deodorant made with zinc, magnesium, arrowroot, cocoa butter, and coconut oil. It comes in Ocean Breeze, Cucumber Melon, and Pomegranate scents, is priced at $15, and is available in the US at siiiba.com.
CHI Marks 40 Years With a Ruby-Red Styling Tool Collection
CHI is turning 40, and it’s marking the anniversary with a limited-edition Ruby Anniversary Lava Tool Collection. The haircare brand, which created the first ceramic flat iron, has given three of its styling tools a deep ruby red makeover, complete with special-edition packaging and accessories. They all use CHI’s Lava technology, combining ceramic with volcanic lava to spread heat evenly and help reduce damage.
Thrive Causemetics Launches Lasting Mark Lip-Defining Stain
Thrive Causemetics has launched a new lip stain designed to give you the staying power of a marker-style formula without the usual dry, tight feel. Lasting Mark Lip-Defining Stain comes in five shades and can be used to line, define, or fill the lips with buildable matte colour. The formula is made with 97% skincare ingredients and uses the brand’s Hydra-Lock Hydration Complex to help keep lips comfortable, while the Color-Grip Stain System is designed to keep pigment even and transfer-resistant. It’s available now in the US at thrivecausemetics.com, priced at $26.