Brand Histories
Discover in-depth beauty brand histories exploring the founders, launches, innovations, acquisitions, and cultural moments behind today’s most influential skincare, makeup, haircare, fragrance, wellness, and celebrity beauty brands.
Latest
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The History of Bubble
Inside the rise of the Gen Z brand that made skincare fun again
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The History of Rhode
How Hailey Bieber built Rhode into one of beauty’s biggest brands
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The History of Lemme
How Kourtney Kardashian Barker built a modern supplement empire
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The History of The Ordinary
Inside the brand that rewrote the rules of modern skincare
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The History of Sol de Janeiro
A cult bodycare brand built on joy, confidence, and a scent-first philosophy
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The History of CeraVe
Dermatologist-developed skincare, built on quiet credibility
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The History of La Roche-Posay
A fifty-year legacy in dermatological skincare
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The History of Mario Badescu
A legacy skincare brand with humble beginnings