Beauty Notes | 25 August 2026

Agency by Curology Overhauls Its Personalised Skincare System

Agency by Curology has expanded its personalised prescription skincare system with products targeting different signs and biological processes associated with skin ageing. New additions include Day Defender Rx, a daily antioxidant treatment, and Cell Repair Rx, which uses rapamycin as part of the brand’s skin longevity approach. Night Renew Rx, Dark Spot Rx, and Eye Revive Rx have also been reformulated, while the non-prescription offering now includes a copper peptide Skin Smoothing Booster. The launch comes alongside new packaging, branding, and a redesigned website.

Beauty-First Pet Care Brand Lil Luv Dog Lands in the UK

Lil Luv Dog has landed at Selfridges, bringing a distinctly beauty-world take on dog grooming to the UK. Founded by Cara Santana Leto and Stephanie Suganami, the brand treats bath time more like a proper beauty routine, with formulas designed around things like the skin barrier, conditioning, and coat care. Alongside its Selfridges launch are two new products — a Liquid Shampoo and Leave-In Conditioning Mist, made to cleanse, detangle, soften, and freshen between washes. US shoppers can already find Lil Luv Dog at Goop, Violet Grey, Revolve, and FWRD.

Omnilux Is Now at Sephora US

Omnilux has made the move to Sephora, with its at-home LED masks now available in stores across the US as well as online. The brand uses red, near-infrared, and blue light across its devices to target everything from breakouts to visible signs of ageing, and says its technology is backed by more than 40 peer-reviewed studies.

Wild Expands Into Kids’ Bath Care With WildChild

Wild is bringing its refillable approach to bathtime with WildChild, its first range made specifically for kids. The launch includes Hair & Body Wash and Bubble Bath, both sold as refills that slot into reusable cases. There are three case designs to choose from — Rubber Duck, Unicorn, and a limited-edition Peppa Pig version — with scents including Strawberry Splash, Peach Paradise, and Tropical Twist. WildChild is available in the UK now, with a US launch still to be announced.

Aryna Sabalenka Is the New Face of Moroccanoil

Aryna Sabalenka has joined Moroccanoil as its new Global Brand Ambassador. The tennis star will front campaigns for the haircare brand and work on content around confidence, beauty, and personal style. And the partnership makes sense: Moroccanoil already has a strong presence in tennis through its Miami Open sponsorship, and Sabalenka says she’s been using its products for years.

Vaseline and Oceanus Partner on Out of Office Edit

Vaseline is taking its latest bodycare trend into fashion with a new collaboration with Oceanus. The Out of Office Edit features 10 summer pieces, including dresses, jewellery, and a co-ord, styled with bare skin in mind and built around Vaseline’s ‘Silk Skin’ look — smooth, softly luminous skin rather than a high-shine finish. Buy anything from the edit and you’ll also get a complimentary Vaseline Gluta-Hya Smoothing Perfector Serum Burst Lotion while stocks last. The lightweight formula absorbs quickly and is designed to leave skin looking smooth, hydrated, and glowing.

Rael Secures Investment From TowerBrook

Rael has secured a new investment from private equity firm TowerBrook Capital Partners as it looks to scale its women’s wellness business globally. The Los Angeles-founded brand, best known for period care and now spanning intimate care, skincare, and hormonal wellness, says the backing will support wider retail expansion and new product development. TowerBrook is also bringing in former Burt’s Bees and Seventh Generation CEO John Replogle as Chair of the Board. Financial terms of the deal were not disclosed.

Vacation Names Nelson Miranda as CEO

Vacation has appointed Nelson Miranda as its new CEO as the sunscreen brand prepares for its next phase of growth. Miranda brings more than 30 years of beauty and consumer experience, including two decades at Procter & Gamble, senior roles at Revlon, and most recently the top job at Not Your Mother’s parent company, DeMert Brands. Vacation’s three co-founders — Dakota Green, Lach Hall, and Marty Bell — will remain closely involved in product, brand, and creative.