Beauty Notes | 16 September
Tommy Hilfiger Returns to Women’s Fragrance
Camila Cabello is fronting Tommy Hilfiger’s return to women’s fragrance — the brand’s first new prestige launch in over a decade. Blending juicy lychee with magnolia and a warm vanilla base, Freedom Eau de Parfum strikes a soft, fresh amber note. Cabello covers Queen’s I Want to Break Free for the campaign, which accompanies the scent’s rollout across the UK and US this month.
Nick Stenson Beauty Lands at Target Beauty Studio
Nick Stenson Beauty has just arrived at Target Beauty Studio, with the range now in more than 600 US stores and online at target.com. The haircare line uses aloe across the formulas and is built to be mixed and matched depending on what your hair needs, whether that’s hydration, strength, or a bit more shine. You may already have spotted the brand at Amazon, Macy’s, or Nordstrom, but this is its biggest in-store push yet.
Coree Moreno Breaks Down Zendaya’s Emmy Pixie
Zendaya’s sculpted pixie was one of the standout beauty looks at Sunday night’s Emmys, and hairstylist Coree Moreno has shared exactly how he created it. The idea was a classic pixie with a more editorial finish. Moreno prepped the hair with Schwarzkopf Keratime Multiplex Bonding Deep Repair Detangling Treatment, before using the GHD Speed to build the shape and the new ghd Sculpt to add lift, soft bends, and separation through the crown. He finished by working through individual pieces with his fingertips for that polished-but-undone texture.
Poco Beauty Makes Its UK Debut
Poco Beauty has made its UK debut at Selfridges, bringing over the products that have already built the brand a serious following in Ireland. The biggest name in the lineup is Universal Glow Original, Poco’s £32 SPF 30 primer, skin booster, and colour corrector, which has sold more than one million units since launch. There’s plenty beyond the hero product, too, from foundation and concealer to Korean-formulated eye patches, masks, and serums. Read the full story here.
Armani Beauty Opens I Will Pop-Up in California
Armani Beauty is giving its new I Will Eau de Parfum the full pop-up treatment in California. Running at The Americana at Brand in Glendale until 6 October, the temporary space includes fragrance sampling, personalised keepsakes, a campaign-inspired photobooth, and a scent journey through the fragrance’s key notes. Weekend visitors can also have bottles engraved, provided they’ve already purchased the fragrance from Sephora or another retailer.
Rodan + Fields and Girls Inc Launch $350,000 STEM Initiative
Rodan + Fields is putting $350,000 behind a new partnership with Girls Inc to support young women interested in STEM, business, and entrepreneurship. The investment includes $100,000 for a new Future Founders Scholarship and $250,000 for Project Accelerate, which offers mentoring, internships, college support, and career development. Some participants will also get a look inside the brand’s Berkeley innovation lab, with sessions on how beauty products are developed and what goes into building a business around them.
Proceive Marks a New Sustainability Milestone
Proceive is celebrating B Corp certification after its parent company Affirm Health achieved the status. This now means the fertility, pregnancy, and postpartum supplement brand has committed to meeting wider standards around things like transparency, environmental impact, suppliers, and how it treats its team. Proceive has also introduced new ethical marketing and customer communication guidelines, with the aim of keeping its fertility and pregnancy messaging evidence-based and responsible.