Beauty Notes | 29 July 2026
Shark Upgrades Its CryoGlow LED Mask
Shark’s popular CryoGlow LED mask has had a refresh. The new CryoGlow Plus expands LED coverage around the eyes and lips, while combining red, blue, and deep infrared light with cooling technology across four treatment modes designed to target fine lines, blemishes, and skin maintenance. There’s no word yet on a US launch.
Hailee Steinfeld Stars in Estée Lauder’s Glimmer Campaign
Estée Lauder has introduced Glimmer, a new amber floral fragrance with gourmand notes. The campaign stars Hailee Steinfeld, while the scent combines raspberry mousse, orange blossom, and vanilla with a warm base of amber, sandalwood, and tonka bean.
Ilia Beauty Introduces Thru Line Waterproof Eyeliner
Ilia Beauty has launched Thru Line Waterproof Eyeliner, a new waterproof pencil available in 10 matte and shimmer shades. Designed for sensitive eyes and safe for use on the waterline, it features a barrel partly made from upcycled coffee chaff, which the brand says is an industry first.
ESW Beauty Names Its First Creator Equity Partners
ESW Beauty has named creators Katie Fang and Aliya Rachinski as its first equity partners. The pair will help shape future products and campaigns while taking ownership stakes in the business, as the brand expands beyond its bestselling sheet masks into a broader daily skincare range. Read our full story to learn more.
Zendaya Fronts Prada Paradoxe
Zendaya is the new face of Prada Beauty’s Paradoxe fragrance collection. The actor makes her debut in a Barry Jenkins-directed campaign for new scent Prada Paradoxe Sweet Chemistry, marking the next chapter for the fragrance franchise.
SkinCeuticals Updates Its Iconic C E Ferulic Serum
One of skincare’s most iconic vitamin C serums has a new formula. SkinCeuticals has updated C E Ferulic with carnosine and Endophytol, two new ingredients designed to support skin longevity, while keeping the antioxidant base that made the original a cult favourite.
Nivea Wants to End Expensive Skincare Habits
Could you be spending more on skincare than you need to? That’s the question behind Nivea’s new ‘Skin Savvy, Not Spenny’ campaign. Fronted by Vicky Pattison, it follows research showing the average Brit spends £238 a year on skincare, while one in ten say they’ve been disappointed by expensive products.
Shed Expands into Prescription Sexual Wellness
Shed has entered sexual wellness with five new prescription treatments. Available in the US, the personalised plans are designed to support concerns including libido, arousal, erectile function, and sexual confidence, following an online consultation with a licensed provider.
Align Ventures Unveils $125 Million Fund for Beauty and Wellness Brands
Align Ventures has closed a $125 million early-stage fund to back emerging consumer brands. The oversubscribed fund will invest across categories including beauty, personal care, health, and wellness, following successful investments in Billie, Starface, Touchland, and California Naturals.