Jo Malone Launches First Spa Treatment

British fragrance and lifestyle house Jo Malone London has partnered with AIRE Ancient Baths to launch its first-ever spa treatment, The Restorative Ritual.

AIRE Ancient Baths is an international wellness brand dedicated to the art of relaxation. Inspired by the bathing rituals of ancient civilisations, it creates immersive thermal experiences in historically restored buildings, offering a sanctuary of tranquillity in the heart of cities that include New York, Copenhagen, Chicago, and Barcelona.

Available exclusively at AIRE Ancient Baths London, The Restorative Ritual begins with a sensory immersion in the spa’s signature thermal circuit: a sequence of seven distinct baths, each designed to deliver wellness benefits. These include the Tepidarium (36°C), a warm bath that gently relaxes the body; the Caldarium (40°C), a deeply soothing hot bath; and the Frigidarium, which includes a Cold Bath (14°C) and an Ice Bath (10°C), both intended to invigorate and awaken the senses.

The experience also features the Balneum, a hydrotherapy jet bath; the Vaporium, a steam room infused with eucalyptus and mint to promote deep relaxation; and the Flotarium, a saltwater bath that encourages effortless floating. Finally, the Salt Exfoliation chamber invites guests to experience a full-body, self-administered scrub. However, those experiencing The Restorative Ritual bypass the chamber and continue directly to their private treatment: a full-body exfoliation on a warm marble bed using the brand’s aromatic Restore Body Treatment Scrub, an indulgent blend of sugar, honey, clove, and nutmeg. This is followed by a deeply relaxing, hour-long massage with the silky Restore Body Oil, a nourishing formula enriched with jasmine, neroli, and rosehip essential oils to leave the skin nourished and the mind rebalanced.

Inspired by the ancient Roman Baths and backed by neurosensorial research, Jo Malone’s new Care Collection comprises seven products designed to enrich, purify, revitalise, and restore. Alongside the Restore Body Treatment Scrub and Restore Body Oil, the range includes the Purify Shower Gel, Enrich Shower Cream, Enrich Body Balm, Revitalising Exfoliating Soap, and Revitalise Body Gel-Cream. Priced between £16 and £64, the Jo Malone Care Collection is available exclusively at Selfridges and selfridges.com.

The Restorative Ritual by Jo Malone London is priced at £290 and can be booked online at beaire.com.