BALMAIN BEAUTY Teases First Fragrance

BALMAIN BEAUTY fragrance campaign

BALMAIN BEAUTY has unveiled a teaser campaign for its first fragrance, set to launch in September 2024.

Ahead of the Balmain fashion show on 28th February 2024, the new ‘Projet Confidentiel’ campaign reveals a series of striking images, each featuring a matte black unlabelled fragrance bottle embossed with the iconic Balmain PB logo.

The new fragrance will mark the first product under Balmain’s licensing agreement with The Estée Lauder Companies Inc. Announced in September 2022, the agreement planned to collaboratively develop, produce, and distribute an innovative line of beauty products.

“When I started at Balmain, I was dreaming about BALMAIN BEAUTY from the beginning,” said Olivier Rousteing, Creative Director of Balmain. “Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together.”

The BALMAIN BEAUTY Projet Confidentiel campaign was shot and directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain.

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