Basics by B Brings Its Signature Aussie Glow to the UK and US

Basics by B, the Australian beauty brand founded by Bonnie Gillies, has officially landed in both the UK and the US, bringing its signature Aussie aesthetic with it.

Founded in 2019 by the Sydney-based makeup artist (aka @ozbeautyexpert), the brand channels Gillies’ two decades of industry experience into products designed to enhance, rather than mask, the skin. Inspired by the ‘Australia Effect’ — the now-viral phenomenon where people adopt a more ‘clean girl aesthetic’ approach to beauty after moving to Australia — Basics by B embraces natural-looking beauty with fresh skin, a believable glow, and makeup that never feels overworked.

“At its core, Basics by B is about making beauty feel simple again,” says Gillies. “You shouldn’t need a complicated routine to feel confident. It’s about a few good products that work with your skin and make you feel like yourself. We’re really excited to be officially bringing our take on the Aussie glow to a wider community.”

The collection centres around clean, lightweight, and blendable formulas that actually let your skin breathe. Here are the bestsellers we’re adding to our carts:

Liquid Glow Drops

Delivering instant glow without the heavy, metallic finish some highlighters leave behind, these drops create a soft sheen that looks as good on bare skin as it does layered over or under makeup. The precision wand keeps things clean — just apply the drops directly onto your cheekbones or mix them into your moisturiser. Shades include Marbella, a soft glowy pink; Tulum, a champagne shimmer; and Miami, a warm bronze.

Body Glow

This is the closest you’ll get to holiday skin without the airfare. Unlike the chunky glitters of the past, this illuminating lotion uses ultra-fine pearl pigments for a gorgeous, subtle glow that doesn’t rub off on your clothes. It’s packed with jojoba seed oil and antioxidants for added nourishment and skin barrier protection.

Cream Liquid Lipstick

Let’s be honest, most liquid lipsticks are a total nightmare by midday — dry, flaky, and annoying to remove. But this formula is the exception. The nine shades deliver serious pigment payoff while staying creamy and flexible on the lips, so you can go about your day without that tight, cracked feeling.

Basics by B is now available online at basicsbyb.com.au, with prices ranging from £12 to £42 ($16 to $48).