Beauty Notes | 30 September
OPI Teams Up With M&M’s on Festive Collection
OPI has partnered with M&M’s on Sweeten Your Mani, a limited-edition holiday collection inspired by the chocolate brand’s signature colour palette. The drop spans Nail Lacquer, Infinite Shine, and RapiDry, with shades covering everything from classic red, yellow, green, blue, orange, and chocolate brown to gold, winter white, and pink. There are mini gift sets too, including one that mixes limited-edition shades with OPI staples Bubble Bath and Big Apple Red. The collection launches on 1 October.
Jack Luckhurst Spills on Sienna Spiro’s VMA Hair
Celebrity stylist Jack Luckhurst just shared how he created Sienna Spiro’s VMA hair, with the help of Color Wow. Inspired by Nancy Sinatra, Barbra Streisand, and The Ronettes, he used XTRA Large Bombshell Volumizer and Raise the Root to build height at the crown, then drenched the hair in Dream Coat for humidity protection and that glossy, reflective finish. Soft curls added the movement, with the look finished using Extra Mist-ical Shine Spray and hairspray to keep everything polished on stage.
Harry’s Brings Scrub Daddy Into the Bathroom
Harry’s has teamed up with one of the most playful names in home cleaning — Scrub Daddy — for a limited-edition shower collab. Smile pairs a fresh citrus body wash with a new exfoliating mitt featuring Scrub Daddy’s signature honeycomb texture, designed to help work up a richer lather. The scent blends lemon zest, green mandarin, blood orange, mint, geranium, white patchouli, and mineral moss. The $24.99 set launches on 30 September via harrys.com and Amazon. No word yet on a UK launch.
SBE Beauty Makes In-Store Debut at Credo
SBE Beauty has landed at Credo Beauty, marking its first physical presence in the US. The full makeup lineup is now available in Credo stores nationwide and online, including Brow Gel, Blush Crème, Lip Oil, and Bronze Crème, plus a Credo-exclusive dual-ended brush. Founded by Ella Rose McFadin and Jordan Hayward, the brand originally launched as Skin by Ella Rose before rebranding as SBE Beauty.
Rochelle Humes Is Back With a New Skincare Brand
Rochelle Humes has launched Eulah in the UK, a new face and bodycare brand where nothing costs more than £12. Unlike her family-focused My Little Coco range, this one is just for grown-ups. The 11-product lineup covers everything from cleansing balms and milky toners to eye patches, lip treatments, and moisturisers. Read the full story here.
Nutrafol Launches First Strand-Strengthening Serum
Nutrafol, best known for its hair growth supplements, is expanding further into topical haircare with Strand Serum, a new leave-in treatment focused on breakage. Rather than targeting the scalp, the serum works on the lengths, using the brand’s DualFusion Complex to strengthen hair from the cortex to the cuticle. Clinical testing found up to 83% less breakage after five uses. Subscribers can shop it now through the myNutrafol app, ahead of a wider US launch on 6 October. It’s priced at $54.
H2Glow Debuts With a Daily Hydration Supplement for Skin
H2Glow is a new US beauty-wellness brand built around the idea that hydration should be part of your skincare routine too. Its first product, Beauty Hydration Electrolyte, mixes four electrolytes with hyaluronic acid, phytoceramides, antioxidants, and amino acids in a daily stick pack. It’s sugar-free, comes in Peach Mango, Fresh Lemonade, and Tropical Punch, and the brand says all 17 active ingredients are third-party tested for purity and potency.
Kiehl’s Picks London’s Carnaby Street for New European Flagship
Kiehl’s is opening a new European flagship on London’s Carnaby Street on 1 October. The 1,300 sq ft space spans two floors and will become one of the brand’s biggest standalone beauty destinations in Europe. It’s designed to bring Kiehl’s New York apothecary heritage into a more immersive retail setting, with the brand promising more details on the in-store experience after launch. The opening gives Carnaby Street another major name in beauty just weeks after Sephora arrived.