Beauty Notes | 5 October
Snif and Barry’s Collaborate on Red Room Glow Candle
Snif and Barry’s have teamed up on Red Room Glow, a new candle inspired by the fitness brand’s signature red-lit studios. The scent blends pomegranate with white patchouli, pink pepper, elemi, amber woods, cashmeran, and orcanox, and it’s now being burned in Barry’s studios across the US. The collaboration marks Snif’s first move into fitness and wellness, and Barry’s first fragrance partnership.
Obart Launches With Fragrance Primer
Obart is putting a skincare spin on fragrance with what it calls ‘scentcare’. The new brand’s hero product is Fragrance Primer P3, an unscented base designed to help your perfume stick around for longer by slowing evaporation. It’s packed with skincare staples including glycerin, hyaluronic acid, panthenol, centella asiatica, and niacinamide, and the brand says testing found it could extend fragrance wear by up to eight hours. Obart also has eight eaux de parfum, and the full range is available exclusively at Sephora in the UK and US. Read the full details here.
e.l.f. Goes Solo on Fragrance
e.l.f. is expanding its fragrance offering with e.l.f. Pop, a new scent and bodycare collection inspired by different destinations, starting with Tromsø. It follows the brand’s fragrance debut with H&M earlier this year, but this time e.l.f. is going it alone. The limited-edition holiday drop is built around Spicy Bundt Nice, a gourmand scent with notes of spice cake, orange zest, cardamom, buttercream frosting, cedarwood, and warm musk. The range includes a fragrance mist, body cream, and travel kit, with a wider e.l.f. Pop lineup coming in January 2027.
Tower 28 Announces First-Ever Pop-Up
Tower 28 is opening its first-ever pop-up in Venice, California, from 8–11 October, bringing the sensitive-skin beauty brand back to the neighbourhood that inspired its name. The space, called Sensitive Club, won’t sell any of its beauty products. Instead, visitors can try the range, get shade matched for the new Swipe Serum Foundation, refill their SOS Rescue Spray, learn more about the brand, and shop limited-edition merch. Designed like a nostalgic California beach shop, it’s more community space than traditional beauty store.
Maesa Backs Three New Beauty Founders
Maesa has revealed the latest brands joining its Magic Incubator, with three early-stage beauty businesses making up the 2027 class. First up is Beame, a brand focused on suncare, including UV-detection stickers and protective patches, followed by Gemi, which brings K-beauty-inspired skincare ingredients to hand sanitiser, and Sugar Standard, which makes press-on nails for kids and tweens. Each founder will receive a $35,000 grant, plus mentoring and support from Maesa and its advisory board, with the programme running through to January 2027.
Innerskin Opens First London Clinic
Paris-born skincare brand Innerskin is bringing its mix of professional treatments and at-home skincare to the UK with a clinic on Westbourne Grove in Notting Hill. The new space offers personalised skin assessments alongside facials, lasers, energy-based treatments, regenerative procedures, and injectables. It also introduces Skinfusion, the brand’s signature 75-minute needle-free treatment, which combines skin analysis, exfoliation, hydropeeling, radiofrequency, PDRN infusion, and LED.
Dr Jessica Wu Launches Wume in Beverly Hills
Dermatologist Dr Jessica Wu has unveiled Wume, a new Beverly Hills practice designed to make women’s healthcare feel a little less fragmented. The new clinic brings together medical and cosmetic dermatology with women’s health, including hormone care, sexual health, hair regrowth, metabolic health, and preventive care, with doctors able to coordinate treatment directly when concerns overlap. Patients can book one-off appointments or opt for longer programmes focused on hair thinning, body recomposition with GLP-1 support, and perimenopause or menopause.