Beiin Just Landed at Credo Beauty
Since launching in early 2026, bodycare brand Beiin has mostly been available online at beiin.co. But that changes this week. The San Diego brand — pronounced ‘be-in’ for those wondering — has landed its first major retail partner, and it’s Credo Beauty.
The woman behind the brand is Leah Kirpalani, and she’s something of a master when it comes to understanding shoppers. You see, she also runs Shop Good, a clean beauty and wellness retailer in San Diego, so she’s spent years watching what people actually buy. It was a decade-long personal health journey that first drew her into clean beauty, and especially the products we use every day.
“For years, I watched customers walk the sales floor looking for something that wasn’t there yet: effortless, accessible clean body care they could reach for every day,” Kirpalani said. Moving from online to physical shops was always the plan, she added. “Once we had the sales and proof to back it up, the timing was right to move onto physical shelves.”
Kirpalani calls Beiin’s sweet spot ‘accessible luxury’. She’s talking body products pretty enough to leave out on the side of the bath, but priced for everyday use (and generous amounts at that). So far there are just three products. The Everything Wash is a gel-to-foam cleanser that doubles as a hand soap, so it can live by the sink or shower. It’s made with sugar- and coconut-derived surfactants, plus jojoba, squalane, aloe, oat protein, and green tea, to help leave skin soft post-wash. The Everywhere Lotion is a lightweight moisturiser with niacinamide, hyaluronic acid, beta glucan, and antioxidant-rich Kakadu plum, an Australian fruit packed with vitamin C. The promise is quick absorption without that greasy feeling. Then there’s The All-Over Oil, a blend of sunflower, sesame, camellia, and castor oils with squalane and vitamin E for maximum moisture.
Beiin developed the range with chemists behind leading prestige beauty brands. Each product is subtly scented with essential oils, designed to suit sensitive skin, and formulated without sulphates, synthetic fragrance, or petroleum-derived ingredients. Every bottle is made from 100% post-consumer recycled plastic, and the pumps skip the usual metal spring, so they’re easier to recycle.
Credo’s co-founder and CEO, Annie Jackson, didn’t need much convincing. “I have long respected Leah and all that she has built at Shop Good, and she has the well-earned cred of her stores being ‘the only’ place in San Diego to discover the most incredible selection of clean beauty brands,” she said.
“I was thrilled when she created Beiin,” she added. “The formulas are incredible, and Leah nailed the scent — it’s divine!”
It’s quite the compliment from a woman who leads one of America’s pickiest beauty destinations. “Body is an incredibly fast-growing category at Credo, but that doesn’t make us any less selective of the brands we choose,” Jackson continued. “Our guest at Credo is going to resonate so well with Beiin; I have no doubt this is the beginning of a long and wonderful partnership.”
Beiin is available now at Credo stores across the US and online at credobeauty.com, with prices from $28. It isn’t currently available in the UK.