Ulta Beauty
Founded in 1990, Ulta Beauty is the largest specialty beauty retailer in the US. Headquartered in Illinois, the company is defined by its unique model that brings a curated mix of over 600 mass-market and prestige brands together under one roof.
Latest
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Khloé Kardashian Fronts It’s a 10 Haircare’s Fresh New Look
The cult haircare brand marks 20 years with a rebrand and its first-ever celebrity ambassador
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Hairstory’s Cult-Favourite New Wash Just Landed at Ulta Beauty
The haircare disruptor makes its first move into physical retail with a 370-store rollout
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ERLY Gets Its Major Retail Moment at Ulta
The derm-founded brand is landing in 750 Ulta Beauty stores
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The Latest Drop at Ulta Beauty? Coffee
Clöud Café’s collagen-infused drinks mark a new category for the retailer’s wellness offering
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NOYZ Unveils Mylk de Parfums
A fresh take on fine fragrance — in milk form
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Luna Bronze Makes Its US Retail Debut
The skin-first self-tanning brand is now available nationwide at Ulta Beauty
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SickScience Takes Its Science-Led Skincare In-Store at Ulta
High-performance formulas you can finally shop IRL
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Kourtney and Kylie Just Made Glazed Skin an Inside-Out Thing
Their new beauty-boosting gummy supports skin, hair, and nails
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Stripes Beauty Lands at Ulta Beauty
Naomi Watts’ pro-ageing brand expands its US presence
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Drmtlgy Lands At Ulta Beauty
Marking the clinical skincare brand's brick-and-mortar retail debut
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Adwoa Aboah is the New Face of Uni
The model and activist has also invested in the brand
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By the Beach Launches
Sensorial suncare that turns daily protection into self-care
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K-Beauty World Arrives at Ulta
A new era of K-beauty emerges in the US market
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Ulta Beauty Acquires Space NK
The US beauty giant makes its move into the UK market
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Shakira Enters Haircare With Isima
A brand rooted in Latin hair diversity and biotrichology
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Check In to Shampoohotel
The new beauty brand offering destination-inspired haircare and bodycare
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A-List Tanning Artist Isabel Alysa Launches Sunnee BaeSkin
A new self-tanning brand powered by the ocean
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Wildfleur Launches Exclusively at Ulta Beauty
Promising best-in-class efficacy at an accessible price point
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Khloé Kardashian Reveals First-Ever Fragrance
Launching exclusively at Harrods
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Bella Hadid Launches Orebella
A new perfume brand pioneering skin-nourishing fragrances
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Serena Williams Launches Wyn Beauty
A brand serving makeup you can move in