Daily Beauty Notes
NYX Brings Back If You NYX, You Know
NYX Professional Makeup has revived its If You NYX, You Know campaign, celebrating the viral lip combinations that have helped make the brand a Gen Z favourite. Fronted once again by Paris Hilton, the latest campaign also stars Normani, Gabriela Moura, Yusur Al-Khalidi, and Toni Laites. Rolling out globally from 15 July, the campaign spotlights cult lip products including Butter Gloss, Fat Oil Lip Drip, Lip IV Stain Gloss, and Lip Lingerie, alongside immersive pop-ups and in-store activations inspired by a retro diner.
Dcypher Heads to the High Street
Dcypher Beauty is making its UK retail debut with an exclusive launch at John Lewis. Opening on Oxford Street this August before rolling out to more stores through to spring 2027, the counter will allow shoppers to create bespoke foundation and concealer shades using the brand’s AI-powered skin-matching technology. Read our full story to discover how the custom colour-matching experience works and why Dcypher’s launch marks a major step forward for personalised beauty retail.
Curology Hits Walmart
Curology is expanding into physical retail through a new partnership with Walmart, bringing prescription acne treatment to 1,000 stores across the US. The exclusive Prescription Acne Kit is designed for shoppers in areas with limited access to dermatologists and includes a digital consultation with a licensed dermatology provider, a personalised prescription formula, plus a cleanser and moisturiser. Available for a limited time, the kit costs $24.97 and does not require a subscription.
The Body Shop Turns 50
The Body Shop is kicking off its 50th anniversary celebrations with Grow Wild, a new initiative that celebrates women who challenge expectations and embrace authenticity. Led by Jameela Jamil, Ashley James, Leigh-Anne Pinnock, and Paloma Faith, the campaign reinforces the brand’s activist heritage while championing confidence, individuality, and self-expression. Alongside the launch, The Body Shop is bringing back reformulated Body Butters and Born Lippy, while shining a spotlight on some of its most iconic products.
Men Are Now Driving Beauty Tourism
New research from Kayak suggests men are helping drive the growth of beauty tourism. The survey found that 27% of American men have travelled abroad for a cosmetic procedure, compared with 18% of women, while a further 25% say they would consider doing so. Flight search data also points to growing interest in beauty hotspots including South Korea, Brazil, and Vietnam, as more travellers combine cosmetic treatments with overseas trips.
Laneige Goes Bespoke on Amazon
Laneige is bringing its viral Bespoke Lip Sleeping Mask experience to the US for the first time. Until now, the customisable concept was exclusive to the brand’s Seoul flagship, but shoppers can now create their own version on Amazon US by mixing two scents from five options: Sweet Candy, Blue Cream Soda, Orange, Lemon, and the new shimmering Champagne. The personalised masks use the same hydrating formula as the original, with additional scent combinations expected later this year.
Mando Goes Viral With Bert Kreischer
Mando has enlisted comedian Bert Kreischer for one of the year’s most unconventional beauty campaigns. To promote its whole-body deodorant, the brand invited members of the public to smell different parts of Kreischer’s body — including his armpits, feet, and back — in a live Los Angeles experiment designed to put its odour-control claims to the test. The tongue-in-cheek campaign spotlights Mando’s Pro Sport Solid Stick Whole Body Deodorant, which the brand says provides up to 72 hours of odour protection.
IM8’s Billion-Dollar Boost
IM8, the wellness brand co-founded by David Beckham and Prenetics, has landed up to US$1 billion in growth funding from venture capital firm General Catalyst. The investment is set to power the brand’s global expansion, helping it grow its presence across 43 markets while scaling its science-backed supplement portfolio. The company plans to invest in marketing as well as expansion into new markets and product categories.