Shiseido and Max Mara Announce Fragrance Partnership

Shiseido and luxury Italian fashion house Max Mara announced today their intention to enter a long-term fragrance partnership.

This new agreement grants Shiseido EMEA the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The partnership aims to expand both companies’ global offerings and leverage their combined expertise to create and offer innovative products to consumers worldwide.

“I am very excited about the collaboration with Max Mara, which is loved worldwide for its high quality, uncompromising brand value, and design sensibilities,” said Masahiko Uotani, Chairman and CEO of Shiseido. “I firmly believe that our partnership will contribute to our fragrance business, not only through further growth but by also creating synergies.”

Luigi Maramotti, Chairman of Max Mara Fashion Group, added, “It is a great opportunity for Max Mara to begin such a visionary collaboration in the fragrance business. Shiseido is a company with a rich history and impressive track record to always show the ability and the courage to research, develop, and innovate.”

This news comes as the global fragrance market continues to expand and drive growth for Shiseido’s business in Europe.