September’s Best Beauty Launches

With countless beauty products arriving every month, separating the genuinely good from the overhyped can feel impossible. Thankfully, we’ve already done the hard work for you.

Keep scrolling for the September beauty launches worth adding to your routine.

Fenty Beauty Pro Filt’r Fluid Flex

Fenty Beauty just gave its most famous foundation a major rethink. Pro Filt’r Fluid Flex has relaunched with 50 completely new shades — and we’re not talking tweaks to the original. Rihanna and the team went back to the drawing board on undertones to help make finding your perfect match that much easier. The formula has changed, too, with new Fluid Flex Technology designed to move with your face rather than crease, plus medium, buildable coverage and a natural matte finish so that skin still looks like skin. And it’s built to stay put through water, sweat, humidity, and whatever else the day throws at you, while keeping oil and shine in check.

Erborian Triple Care BB Milk

Three skincare steps before you’ve even started your makeup? Erborian would rather you didn’t bother. The brand’s new Triple Care BB Milk rolls a serum, moisturiser, and primer into one lightweight formula, designed to leave skin smoother, bouncier, and dewy. More than 20% of the formula is made up of active ingredients, including Korean ginseng complex, rice peptides, and NAG to support the skin barrier, hydration, and renewal. Wear it alone when you want that fresh-skin glow, or underneath the brand’s BB Crème when a little more coverage is on the agenda.

Tom Ford Ombré Leather Reserve

Tom Ford is taking us on a very expensive trip to the desert with its latest fragrance. Inspired by the American West, the woody-leather scent opens with fresh silver juniper and cypress before black pepper turns up the heat. Pinyon wood and sandalwood add warmth, while deep black leather gives the whole thing a darker, sexier edge. It’s fresh, spicy, and a little rugged — basically, cowboy-core done the Tom Ford way.

Classic Tweezers Rubis Red

If your tweezers have never quite managed to grab every single hair, Rubis might convince you it’s time for an upgrade. After all, Bobbi Brown once referred to the Swiss brand as “the Ferrari of tweezers”. Rubis originally made precision tweezers for watchmakers including Rolex and Patek Philippe. Bringing that same obsessive Swiss engineering to beauty, this latest hand-finished pair features a signature flash of red and slanted tips designed to grip every hair cleanly at the root.

Noble Panacea RetiNAD+ Renewal Booster

Noble Panacea’s new RetiNAD+ Renewal Booster is seriously spenny, but there’s a lot packed into this intensive 10-day treatment. It combines three forms of retinoid with NAD+ and niacinamide to tackle wrinkles, firmness, and texture, while the brand’s clever delivery technology releases those potent actives in controlled doses and a specific sequence to help minimise irritation. It’s a serious skincare investment, but the numbers are compelling: clinical testing found an 18% reduction in wrinkle volume after 10 days.

Kevin.Murphy Flawless

One hair product doing the job of six? We’re listening. Kevin Murphy’s new Flawless is part styling lotion, part damage control, working to strengthen, repair, protect, smooth, add shine, and style in one step. KM.RE.BOND technology, arginine, and a fermented oil blend get to work on damaged bonds, while the formula also tackles frizz and split ends and offers heat protection up to 232°C (450°F). Use it before blow-drying or air-drying, and consider your increasingly complicated hair routine suitably streamlined.

Shark Beauty CryoGlow Clinic Face + Body

Shark Beauty’s new CryoGlow Clinic Face + Body takes its high-tech skincare beyond the face for the first time, adding a body panel designed to target the neck, chest, back, and hands alongside its LED face mask. There’s red, blue, and deep infrared light for concerns spanning fine lines to blemishes, plus hot-and-cold under-eye therapy to tackle puffiness and tired-looking eyes. It’s basically a head-to-hand LED upgrade — albeit one with a pretty sizeable price tag.

Image Skincare VOL.U.LIFT Body

Bodycare has come a long way in recent years. Case in point: Image Skincare’s VOL.U.LIFT Body. Taking a more advanced, targeted approach, the new formula was originally developed to address skin changes associated with GLP-1 use and rapid weight loss, including sagging, crepiness, dehydration, and loss of tone. Peptides, bakuchiol, hyaluronic acid, and a marine bioactive help firm, smooth, sculpt, and hydrate areas including the stomach, arms, thighs, and bum. And you don’t need to be on the jabs to use it — anyone dealing with loose, crepey, or ageing body skin can get involved.

Kama Ayurveda Sandanya Blemish Clarifying Dry Oil

Experts have been telling us for years that oily skin doesn’t automatically need to avoid face oils — stripping away too much can disrupt the skin barrier, potentially causing irritation and making breakouts harder to manage. Kama Ayurveda’s latest launch leans right into that thinking. Part of Sandanya, the brand’s first anti-blemish collection, this ultra-light dry oil is designed specifically for combination to oily skin. Plant-derived salicylic acid joins Ayurvedic botanicals including liquorice, black cumin, and mastic tree resin to tackle blemishes, excess sebum, uneven texture, and lingering post-spot marks. And, yes, it’s non-comedogenic.

Laura Mercier Bonne Glow Cream Face Palette

Laura Mercier has blessed us with a number of new launches this season, including additional shades for its bestselling Caviar Stick Eye Shadow. Our favourite? The new Bonne Glow Cream Face Palette. It brings together a bronzer, blush, and highlighter trio that seamlessly blends into skin to sculpt, flush, and illuminate. Available in four colourways, the silky balm-to-powder formula is infused with hydrating squalane and vitamin E, and builds effortlessly for a soft-focus finish.

Trinny London Fearless Skin Tint Drops

Foundation not playing quite as nicely with your skin as it used to? Trinny London’s new Fearless Skin Tint Drops have been created specifically with 40+ complexions in mind. The lightweight formula gives medium, luminous coverage to help disguise redness, pigmentation, and breakouts, without settling into fine lines or clinging to texture. There’s plenty happening underneath, too, with niacinamide, hyaluronic acid, biomimetic lipids, and bacillus ferment helping to plump, hydrate, and support the skin barrier. And with 30 shades to choose from, finding your match should be pretty painless.

Sans Filtered Showerhead

If your hair has been feeling dry or your skin a little tight lately, Sans thinks your shower water could be partly to blame. The brand’s new Filtered Showerhead is designed to reduce over 99% of chlorine and chloramine, alongside lead and bacteria, before the water reaches your skin. It fits standard pipes, switches between jet and rain settings, and has a filter that lasts up to 90 days. It may not be the most exciting beauty tool launch this year, but we’re already grateful for the switch.

Curious about what’s coming next? Bookmark our beauty launches hub for an up-to-the-minute look at the breakthrough brands, product drops, and major collabs everyone will be talking about.