Beauty Notes | 21 September
Donatella Versace and Revolve to Create New Beauty Brand
Donatella Versace is teaming up with Revolve on a new independent fashion and beauty business, with beauty set to come first. Versace will lead the creative direction, while Revolve will handle the digital and retail side of the venture. Details are still fairly under wraps — including the name and exactly what the first beauty launch will be — but both are due to be revealed in the coming months. The business will initially launch across the US, Latin America, Asia-Pacific, and the Middle East.
Romilly Wilde Relaunches With Proteome-Focused Skincare
Romilly Wilde has relaunched with a much more science-heavy take on skincare. The British brand’s new five-piece range is built around the skin’s proteome — the proteins, including collagen and elastin, that help keep it firm, resilient, and functioning properly. The collection includes a cleanser, peptide serum, day cream, eye serum, and overnight moisturiser. The hero Peptide Longevity Serum has also undergone ex vivo testing on human skin samples, with the brand reporting a 91% reduction in the rise of UV-A-induced protein damage. Get the full details here.
SK-II Names Eileen Gu as New Global Ambassador
Eileen Gu has joined SK-II as its new global brand ambassador, marking her first worldwide skincare partnership. The freeskier fronts the brand’s new ‘Free to Bare’ campaign, which centres on its Facial Treatment Essence and the idea of bare skin as a foundation for however you want to show up. Gu says her own routine is pretty simple too — essence, serum, and moisturiser.
Jon Heder Brings Napoleon Dynamite Nostalgia to Fel Beauty
Fel Beauty has brought Jon Heder on board for its first brand collaboration, leaning into his Napoleon Dynamite character to promote its Kissylips Comfy Hydrating Therapy Lip Mask. The campaign plays on one of the film’s best-known lines about sore lips, with a few other nostalgic nods to the cult movie worked in too. Fel Beauty launched in December 2025 and was founded by beauty industry veteran Jaimee Holmes.
Dr. Barbara Sturm Expands Its Super Anti-Aging Range
Dr. Barbara Sturm is giving its Super Anti-Aging range a September refresh with two new additions. There’s a brand-new Super Anti-Aging Face Mask Rich, plus a reworked version of the Super Anti-Aging Serum, both focused on hydration, firmness, elasticity, and smoother-looking skin. The formulas combine antioxidants and botanicals with the brand’s longevity-led approach, making them the latest high-performance products in its pro-ageing lineup.
K-Beauty Brand Monclos Is Heading to Target
Monclos is entering the US this November, launching at Target Beauty Studio in more than 600 stores. The Korean beauty brand is bringing 11 products spanning haircare, bodycare, and lip care, rather than arriving with just one hero launch. The range includes six hair products, four body products, and a lip serum, with the brand’s wider approach focused on making everyday routines feel a little more sensorial.