Beauty Notes | 26 August 2026
Target Reveals the Brands Joining Its New Beauty Studio
Target Beauty Studio is officially launching on 10 September in more than 600 stores across the US, with more than 1,600 products from 90 brands across skincare, makeup, haircare, body, and nails. More than two-thirds of those brands are completely new to Target, including Fur, Clearstem, &Honey, Borghese, and Alleyoop, alongside K-beauty favourites such as Amuse, Kaja, Rom&nd, Purito Seoul, Dr.Melaxin, and Sungboon Editor. Read all the details here.
Allies of Skin Debuts Peptint Lip Treatment
Allies of Skin is bringing its science-led approach to lips with the launch of Peptint Tripeptide & Goji Cell Plumping Lip Treatment. Available in three sheer shades, the gloss-meets-treatment is powered by peptides, rose cells, and goji berry cells to hydrate, smooth, and visibly plump lips, while a cooling metal applicator promises a more precise application.
Kylie Jenner’s k2o Lands on Shelves at Target
K2o, Kylie Jenner’s electrolyte brand, has landed on shelves for the first time at Target. Its Advanced Skin Hydration Mix pairs electrolytes for hydration with hyaluronic acid and Verisol collagen peptides for that extra beauty-from-within benefit. You’ll find it in most Target stores across the US in Strawberry Lychee, Peach, and Watermelon Lime, plus a Variety Pack.
Korean Scalp Care Brand Dr.ForHair Launches at Sephora US
K-beauty is moving further up the hairline as Dr.ForHair, Korea’s leading scalp care brand, launches at Sephora US today. The brand grew out of a hair clinic and says its formulas are informed by more than 360,000 scalp assessments and over 14 years of expertise. Its hero Folligen Thickening Shampoo has sold more than 33 million bottles, with the brand claiming one is sold every five seconds.
Reunited Beauty Launches With Glossy SPF 30 Lip Colour
Reunited Beauty has launched with its SPF 30 Lip Gloss, which brings high-shine colour, serious hydration, and broad-spectrum defence together in one non-sticky formula. Priced at $32 each, the glosses come in six shades: Time After Time (golden coral), Higher Love (warm berry), Btch Is Back (mauve shimmer), Super Freak (fuchsia), Walking on Sunshine (golden bronze), and Sweetest Hangover (nude champagne). They’re available now at reunitedbeauty.com.
PDC Brands Rebrands as Arthēa
The company behind Cantu, Dr Teal’s, Bodycology, Eylure, and more has a new name. PDC Brands is now operating as Arthēa, a new corporate identity that brings its beauty, personal care, and wellness portfolio under one banner. Nothing changes for shoppers — the individual brand names are staying exactly as they are — but the company says the new identity better reflects its growing focus on wellness.