Darling Is Bringing La Dolce Vita to Your Suncare Routine

Darling, one of Italy’s coolest suncare brands, has finally gone global.

Founded in 2018 by Italian entrepreneurs Alberto Giacobazzi and Ilenia Gebennini, Darling was built on a vision to elevate sunscreen to the exact same status as high-end skincare. We’re talking skincare-powered formulas infused with active ingredients and antioxidant complexes to hydrate the skin and improve its appearance over time.

The lineup includes 16 products across sun protection, haircare, and bodycare. If you’re wondering where to start, these are the bestsellers:

Cloud Drop SPF 50

The definition of ‘does it all’. This fragrance-free, hybrid daily SPF and moisturiser was built for city life. It’s an ultra-light, completely invisible sunscreen that sinks into the skin with zero greasiness and absolutely no white cast. While it’s busy shielding you from UVA and UVB, blue light, and pollution, it’s also flooding your skin with ectoin, niacinamide, prebiotics, and seven different molecular weights of hyaluronic acid. Translation? Serious hydration and a well-protected skin barrier.

Mist-Me SPF 50

This next-gen sunscreen delivers heavy-duty, water- and sweat-resistant protection — perfect if you’re time-poor and like your suncare simple. Designed for on-the-go touch-ups, the ultra-fine mist absorbs the second it hits your skin, leaving a completely weightless finish. Plus, it’s packed with an antioxidant-rich cocktail of macadamia seed oil and Nectaria Lithops to defend your skin barrier and boost your natural radiance with every spritz.

Glowy Screen SPF 50+

Whether used as a makeup primer or the final, protective step in your skincare routine, this featherlight sunscreen delivers broad-spectrum protection alongside hydration and a lit-from-within glow that lasts all day. Vitamin E, bilberry extract, and jojoba oil are on hand for a serious dose of nourishment.

Shield-Me SPF 50+

Fragrance-free and tailored for life on the move, this invisible sun stick makes SPF upkeep pretty effortless. Composed of 71.5% naturally derived ingredients, including barrier-supporting ceramides and peptides, it glides over bare skin or a full face of makeup without a hint of smudging. Weightless and non-sticky, it’s also gentle enough for delicate areas, like eyes, lips, and scars.

Multi-Biotics Body Lotion

Consider this facial-grade skincare for the body. Formulated with 94% naturally derived ingredients, this velvety lotion uses an advanced pre- and probiotic complex to keep your skin’s microbiome perfectly balanced. Shea butter, caffeine, and vitamin C fight off free radical damage while deeply moisturising dry, dull, and tired skin.

As for packaging, Darling has nailed it. The brand’s minimalist, pastel-coloured bottles and tubes are pretty much guaranteed to elevate your beauty shelf or social feed. “In an age where everything is shared on social media, design matters. Our packaging is more than just eye-catching — it’s a statement,” says Giacobazzi. “Every detail is carefully crafted to create a product that is unique, practical, and highly desirable.”

And attention to detail wasn’t just reserved for the branding. Every Italian-made formula is vegan, cruelty-free, and safe for marine biodiversity, while the 100% recyclable packaging is made from materials like Green PE and FSC-certified paper.

Darling is available online at darlingsun.com, with prices ranging from £15 to £48 in the UK and $20 to $66 in the US. UK shoppers can also find the brand at Liberty.