February’s Best Beauty Launches

Every month brings a wave of new beauty launches, but only a select few deserve a spot in your shopping cart. To help you find the ones worth investing in, we’ve handpicked the must-have products that debuted this February.

Milk Makeup Hydro Grip Gel Tint

This month, Milk Makeup expanded its Hydro Grip range with the launch of the 12-Hour Gel Tint, a weightless, complexion-enhancing skin tint that provides light-to-medium coverage. Infused with blue agave extract, hyaluronic acid, hemp seed extract, dipalmitoyl hydroxyproline, and allantoin, this hydrating foundation locks in moisture, smooths fine lines, and lifts the skin for a flawless, dewy finish. Available in 15 shades designed to complement every skin tone, its breathable, buildable formula blends effortlessly with fingers, a brush, or a sponge. It’s our new favourite foundation!

Nuxe Nuxuriance Ultra The Exceptional Day & Night Cream

Tailored to support the skin’s chronobiological needs, Nuxe’s new anti-ageing cream is designed to be applied both morning and night. Formulated with niacinamide and the brand’s Alfa [3R] Technology, the Nuxuriance Ultra The Exceptional Day & Night Cream works around the clock to smooth wrinkles, firm the skin, maintain hydration, boost radiance, and promote repair.

Augustinus Bader The Hydrogel Mask

Augustinus Bader’s new Hydrogel Mask transforms the skin in under 20 minutes, delivering instant hydration, plumping, and tone-evening benefits while minimising fine lines. Infused with the brand’s renowned TFC8® complex, copper peptides, and acetylated hyaluronic acid, this single-use sheet mask deeply nourishes and supports collagen production for a firmer, more radiant complexion.

Indeed Labs Microdart Patches

Building on the success of its In-patch Hydrocolloid Blemish Patches, Indeed Labs has introduced Microdart Patches, a fast-acting alternative to traditional hydrocolloid treatments. These innovative patches feature dissolving microdarts that deliver niacinamide, succinic acid, and hyaluronic acid deep into the skin, reducing inflammation, regulating oil production, and minimising redness—effectively targeting early-stage breakouts before they fully develop.

Beauty Pie Youthbomb 360 Double Vitamin Radiance Concentrate

Beauty Pie has supercharged its bestselling Youthbomb 360 Serum with vitamin C and niacinamide for clearer, brighter skin. Suitable for all skin types, including sensitive, this radiance-boosting concentrate firms, smooths, tightens, resurfaces, and strengthens the skin barrier while delivering long-lasting hydration.

Wildsmith Skin Super Energising Treatment Mist

Wildsmith Skin’s new Super Energising Treatment Mist is designed to replenish hydration and invigorate the skin. Packed with antioxidant-rich English chamomile, daisy, and lemon balm, it helps brighten and soothe the complexion while strengthening the skin barrier. Hyaluronic acid and betaine provide long-lasting moisture, while bergamot and lemon balm essential oils awaken the senses.

Fable & Mane Chai Shine Hair Mask

Rich in black tea ferments, bio-sugar enzymes, and hibiscus flower extract, Fable & Mane’s new Chai Shine Hair Mask delivers glossy, healthy-looking locks. Inspired by Ayurvedic traditions, this vegan treatment works in minutes to deeply nourish, enhance colour vibrancy, and tame frizz. A must-have for strands in need of nourishment.

Byoma Phyto Mucin Glow Serum

Meet your vegan alternative to snail mucin: the new Byoma Phyto Mucin Glow Serum. Formulated with peptides, panthenol, and powerhouse ingredient phytomucin, this lightweight serum boosts hydration, improves elasticity, and evens skin tone. Byoma’s Barrier Lipid Complex is also included to strengthen the skin’s defences, promoting a radiant and healthy-looking complexion.

Molton Brown Bluebell & Wild Strawberry Eau de Parfum

Molton Brown’s new Bluebell & Wild Strawberry fragrance offers a fresh interpretation of floral-fruity scents. Crafted by senior perfumer Véronique Nyberg, it opens with juicy notes of wild strawberry, blackberry, bergamot, and galbanum, unfolds into a delicate heart of bluebell, tuberose, may lily, and coriander seed, and settles into a warm base of amber accord, driftwood, sandalwood, and white woods.

Monday Haircare Deep Moisture Hair Mask

Specifically formulated to nourish normal to dry, damaged hair, Monday’s new Deep Moisture Hair Mask is enriched with keratin, shea butter, argan oil, and coconut oil to revive, smooth, and restore hydration. At just £5 ($6.97), it’s the perfect affordable pick-me-up for hair in desperate need of hydration.

Neuraé The Harmonie Oil

Stress can take a toll on the skin, increasing cortisol levels and accelerating premature ageing while causing muscle tightness that deepens wrinkles. Neuraé’s new Harmonie Oil is designed to counteract this with the resurrection plant, a neuro-ingredient that helps lower cortisol and relax fibroblasts for a more balanced, stress-free complexion. With a woody, palo santo-inspired fragrance to soothe the mind, this restorative oil combines squalane, meadowfoam, moringa, castor, and camellia oils to nourish the skin and strengthen its barrier.