Glowed Goes Global

Glowed, Germany’s favourite self-tanning brand, has now arrived in both the US and UK, helping Brits and Americans achieve a natural sun-kissed glow all year round.

Founded in 2023 by Frankfurt-based entrepreneur Diana Buergin, Glowed was born from the desire to create a self-tanning solution that celebrates self-love and suits every lifestyle. With its innovative airbrush technology and nourishing Aquatan Tanning Water, the brand delivers a natural, radiant glow that is as customisable as it is convenient.

The Glowed Airbrush, a USB-charged device, dispenses an ultra-fine mist for an even, professional-quality tan. Designed with portability in mind, the airbrush ensures a mess-free, streak-free application. Thanks to its 360° reach, you can effortlessly tan every part of your body, from your face to your back.

Partnering the Airbrush is the Aquatan Tanning Water. This transparent, lightweight formula is enriched with skin-loving ingredients like hyaluronic acid, aloe vera, and natural sugar derivatives, which hydrate and nourish while delivering a flawless tan without clogging pores or turning your skin orange. Designed to suit all skin tones, the Aquatan Tanning Water dries in just one minute and doesn’t stain clothing or bedding, making it the ultimate self-tanning companion for busy lifestyles.

Whether you’re after a subtle glow or a deep bronze, Aquatan’s layering system lets you control the intensity of your tan. A single application offers a delicate sheen, while additional layers create a richer, more sun-kissed effect. Best of all, the results last up to a week.

Both the Airbrush and a 150ml bottle of Aquatan Tanning Water are available in a Starter Kit, priced at £229 ($229). With regular use, the tanning water lasts about a month, making it a cost-effective addition to your beauty routine. Once finished, customers can purchase Aquatan Refills, priced at £39 ($39).

The Glowed Starter Kit is available exclusively at niche-beauty.com for both UK and US customers.