JENNIE Is Vaseline’s New Global Ambassador

Vaseline has named global superstar Jennie (real name Jennie Kim) as its new global ambassador for bodycare.

The singer, rapper, and actress — first introduced to us through mega K-pop girl group Blackpink — already has a firm grip on music, fashion, and culture. But her lesser-discussed influence? That effortless beauty aesthetic and forever-glowing complexion. Now, Vaseline is translating that signature look into bodycare, just as the category continues its glow-up from a quick post-shower step to a full beauty ritual.

For Jennie, the alignment is a natural progression, with the household brand having long been a familiar fixture in her daily routine.

“For me, body care has always mattered just as much as hair and skin care, so partnering with Vaseline feels like a natural fit,” says Jennie. “I love sauna sessions and cold plunges to keep my skin feeling healthy, and afterwards I always reach for a moisturizing lotion to lock in the glow. Gluta-Hya is one of my favorites because it’s light, never sticky, and leaves my skin feeling hydrated and dewy.”

The upcoming global partnership will focus heavily on Vaseline’s Gluta-Hya and Pro Derma collections, putting advanced body moisturising firmly back on the beauty agenda.

The Gluta-Hya range prioritises high-performance ingredients and weightless textures, with the Dewy Radiance Serum Burst Lotion leading the lineup. Powered by the brand’s GlutaGlow technology, it has a unique serum-burst texture designed to absorb quickly, hydrate deeply, and leave skin looking dewy without that dreaded sticky finish.

Then there’s Pro Derma, the more targeted range of the two. Co-created with skincare professionals, the collection focuses on dryness and dullness, with the Moisturising Repair Cream for Body & Face front and centre. Powered by the brand’s Pro-Ceramide Complex, the rich cream is designed to support dry, dull skin while helping strengthen the skin barrier.

Ultimately, the body category has been edging closer to main-character status for a while, with advanced formulas pushing glow, texture, and barrier support in the exact same way facial skincare has for years. And honestly, who better to give bodycare its cool-girl moment than Jennie?

“For generations, Vaseline has created body care products people know and trust,” says Fernando Kahane, Global Brand VP at Vaseline. “With Gluta-Hya and Pro Derma, we continue to evolve body care through high-performance formulas designed to help skin feel healthy, hydrated, and cared for. Jennie naturally reflects that confidence and effortless glow.”

UK shoppers can find Vaseline at Boots and amazon.co.uk, while those in the US can shop the brand at CVS and Walmart.