Lelubé Has Landed
A new name in intimate wellness is transforming how we think about pleasure and self-care: Lelubé.
Founded by beauty and wellness veteran Bill Colli, Lelubé debuts with the Ultra Glide Water-Based Lubricant, a luxurious hydrating lubricant designed to enhance sensuality, elevate pleasure, and prioritise health. The result of two years of dedicated research and development, this innovative, non-toxic formula integrates advanced skincare benefits with ultra-glide performance and long-lasting satisfaction.
At the heart of Lelubé’s formulation are thoughtfully chosen ingredients that deliver hydration, vitality, and a silky-smooth touch. Lotus water soothes and hydrates for a friction-free experience. Vegetable glycerin ensures long-lasting glide for uninterrupted intimacy, while green tea extract—rich in antioxidants and vitamins A, C, and E—enhances vitality and promotes overall wellness.
“Lelubé is more than a lubricant—it’s a commitment to wellness, pleasure, and self-care,” said Bill Colli, beauty and wellness industry veteran and Co-Founder of Lelubé. “We’re redefining intimacy in a category that has historically been toxic and tawdry. Whether you’re exploring solo or with a partner, our formula promises to instantly enhance lust and sensuality, and cultivate the experience we can all agree on wanting more of: meilleur sexe.”
The Ultra Glide Water-Based Lubricant is vegan, pH-balanced, and free of parabens, sulfates, gluten, silicones, GMOs, alcohol, and phthalates. Unflavoured and fragrance-free, Lelubé is designed to be versatile and non-irritating, making it suitable for all skin types and intimate desires. The formula’s non-staining and antimicrobial properties further elevate both hygiene and sensuality, ensuring uninterrupted pleasure.
The Lelubé Ultra-Glide Water-Based Lubricant is now available online at lelubepleasures.com. A UK launch is yet to be announced.