Natalia Vodianova Invests in Niance

Supermodel Natalia Vodianova has acquired a significant stake in Niance, the Swiss beauty and longevity brand, in a new strategic partnership aimed at boosting Niance’s global presence.

Headquartered in Zurich, Niance has carved its niche with Fernesse, its pioneering biotechnology that optimises the potency of active ingredients — prebiotics, probiotics, and postbiotics — to improve nutrient absorption.

By blending premium natural ingredients from the Swiss Alps with cutting-edge Swiss biotech advancements, Niance addresses the root causes of aging, promoting rejuvenation and healthy aging. Its innovative formulations have garnered acclaim among medical professionals and celebrities alike. CEO Marnix Ettema explains, “Our growth is driven by heavy investment in innovation and the quality of our products, garnering a loyal customer base globally. Despite minimal marketing, Niance is now present in about 30 countries, with an exceptionally high repeat purchase rate of 71% online.”

Introduced to Niance in early 2021, Vodianova was immediately captivated by the brand’s philosophy and formulations. “Niance stands out from the hundreds of skincare products I have tried,” she explained. “Being active in modeling, social activities, and traveling, my skin is constantly stressed by makeup, lights, and pollutants. The Niance products help me restore a glowing skin and overall health vitality.”

She continued, “The Niance Premium Glacier Facial Cream, with its unapologetically luxurious, highly effective and clean formula, has become a staple in my skincare routine. My skin feels hydrated, firm, glowing and visibly more youthful. Equally impressive is the GENR8® Biotic Supplements Vitality, which boosts my energy levels, supports gut health, and enhances overall well-being.”