OPI Reveals Spring 2024 Collection
OPI has revealed its spring 2024 collection, OPI Your Way.
OPI Your Way is made up of highly pigmented crèmes and sheer glazes that can be worn alone or mixed to create any number of personalised colourways.
Shades will be available in GelColor, Nail Lacquer, and Powder Perfection (select shades only) formulas. There will also be an additional six crèmes and three sheers exclusively available in Infinite Shine.
“I’m so excited about the OPI Your Way collection because it epitomizes one of the brand’s long standing beliefs–color is the ultimate tool for self-expression,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “People want shades that allow them to be unique and showcase their individuality. To get last year’s milky nail trend–Bubble Bunny–consumers creatively combined Bubble Bath and Funny Bunny to create their perfect hue. This collection expands upon that concept, with shades designed for layering, making each combination as unique as its wearer. And it’s not just the colors that can be remixed; each shade name was designed with simplicity in mind so two names can be combined into one, à la Brangelina.”
Highlights include Apricot AF, a bright apricot crème; *Verified*, a baby blue crème; Spice Up Your Life, a rich caramel crème; Glazed N’ Amused, a pearl sheer; Suga Cookie, a purple glitter sheer; and gLITter, apricot-inspired sheer.
Standouts in the Infinie Shine range are First Class Tix, a turquoise crème; 24 Carrots, a shiny bright orange crème; Bleached Brows, a shiny beige crème hue; Bubblegum Glaze, a shimmery bubblegum pink; and Glitter Mogul, a glittery sheer topper.
“The collection’s vibrant crème hues act as a foundation for your nails,” explained OPI Global Director of Color Equity Jill Bartoshevich. “Then dazzling, sheer shimmer, pearl, and glitter glazes add a dreamy, mesmerizing touch to the final look. You’ll find the biggest color trends of 2024 in this collection, including apricot in both opaque and glittery sheer finishes, as well as super vivid lime green.”
Nail Lacquer boasts a rich, highly-pigmented formula for even application without streaking, while Infinite Shine delivers a durable high-shine finish with up to 11 days of wear. GelColor provides a salon finish and up to three-weeks of wear, and Powder Perfection, a dipping powder system that provides a quick application and more than two weeks of wear.
OPI Your Way Nail Lacquers will retail for $11.49, with Infinite Shine polishes retailing for $13.99. UK prices TBC.