PERS Launches in the UK
For over a century, France has been the birthplace of some of the world’s most iconic beauty brands and products. So, when we learnt that a French brand had arrived in the UK, available exclusively at Harrods, we took notice. Enter PERS—the chic, minimalist, and, above all, effective skincare brand created by Dr. Antoni Calmon.
A pioneer of the ‘French Touch’—an approach that favours subtlety and natural enhancements over excessive corrections or uniform results—Dr. Antoni Calmon is an aesthetic doctor renowned for his refined yet highly sought-after treatments, helping patients look like the best versions of themselves.
Dr. Calmon was inspired to create PERS after finding the skincare market overcrowded and overly complex, leaving consumers overwhelmed. Determined to simplify skincare without compromising efficacy, he set out to create a brand that is straightforward, universal, and rooted in medical expertise. The result was PERS—an acronym embodying the brand’s four core actions: Protect, Enhance, Repair, Stimulate.
In establishing the brand, Dr. Calmon partnered with cosmetic and skincare specialists Quentin Douce and Sophie-Lisa Prêcheur, as well as skin expert nurse and aesthetic clinic director Magali Calmon. Together, they developed unique, potent formulations that balance simplicity with scientific expertise.
To enhance the brand’s sensory appeal, Dr. Calmon enlisted perfumer Sidonie Lancesseur from Robertet Perfume House to craft a signature scent. With notes of rosemary, pink pepper, white musk, and sandalwood, the fragrance is light, elegant, and evokes the nostalgia of classic creams of the past.
The PERS collection functions like a skincare prescription—rooted in medical protocols and endorsed by real-life doctors and experts. Created to restore the skin’s natural cycle and safeguard its integrity, the range includes the Vitamin C 10% Serum, Daily Protection Gel SPF 50+, Glow Balm, Eye Cream, Light Cream, Rich Cream, and the bestselling 0.3% Retinol Serum. Formulated with a powerful blend of pro-retinol and a 2% retinol booster, the Retinol Serum encourages natural retinoic acid production and accelerates overnight cell turnover without causing irritation. It effectively addresses signs of ageing by enhancing skin elasticity and firmness while minimising fine lines and wrinkles.
Every product is developed and manufactured in France, clinically tested on a diverse range of skin types and sensitivities, and is both vegan and paraben-free. The brand’s commitment to quality extends to the packaging as well, with bottles and labels designed for maximum recyclability—most products are housed in glass, and all boxes are crafted from FSC-certified paper.
With prices ranging from £29 to £95, the PERS collection is available exclusively at Harrods and online at harrods.com. For US customers, the collection can be purchased directly at pers-skincare.com.