The Inkey List Expands into Body Care
The Inkey List, the British beauty brand renowned for its affordable and effective formulas, is expanding into body care with the launch of INKEY Body.
This new collection is set to ignite discussions around body skin issues, aiming to educate consumers on effective body care routines and offer superior skincare solutions to tackle multiple concerns.
INKEY Body will launch with the Glycolic Acid Exfoliating Body Stick and PHA Exfoliating and Hydrating Body Water Cream, two products powered by chemical exfoliation.
“Exfoliation. We’ve all heard of it, in fact we know that 94% of people are already exfoliating, but maybe not for the right reasons, and certainly not with the right products,” explained Colette Laxton, co-founder of The Inkey List. “With the launch of INKEY Body we’re here to tell you that there’s a better way, one that targets and improves multiple body skin concerns and is so easy-to-use, you can add it to your daily body care routine with no extra effort. INKEY SAYS EXFOLIATE!”
According to The Inkey List, chemical exfoliation is the essential missing component in contemporary body care. Unlike physical exfoliators that can leave the skin susceptible to redness and irritation, chemical exfoliants are able to remove dead skin cells and promote cell turnover without the abrasiveness. Chemical exfoliators can also penetrate deeper into the surface layers and support the skin’s natural exfoliation process, helping deliver smoother and brighter skin. Regular use of chemical exfoliants can also help retexturise the skin and even tone.
Delivering deep, effective exfoliation, the Glycolic Acid Exfoliating Body Stick is proven to tackle stubborn skin concerns in as little as seven days. The powerful formula combines 7% glycolic acid with 0.5% salicylic acid to exfoliate surface dead skin cells and unclog oily pores, helping to smooth rough, bumpy texture and improve skin prone to breakouts and ingrown hairs. 10% shea butter is also included to instantly nourish, soften, and soothe the skin.
Presented in an easy-to-use, solid stick format, the Glycolic Acid Exfoliating Body Stick can be applied with precision to target bumpy skin (KP), body breakouts, ingrown hairs, dry, flaky, and rough skin, and discolouration.
The PHA Exfoliating and Hydrating Body Water Cream is a 2-in-1 body moisturiser powered by 3% PHA (polyhydroxy acid). Lightweight and fast-absorbing, this daily lotion delivers effective exfoliation and deep hydration to achieve and maintain smoother, brighter, and more even-looking skin.
PHA, the cream’s key ingredient, gently but effectively exfoliates the skin’s surface to remove dead skin cells, whilst also attracting moisture within the skin to increase hydration levels. Jojoba is included to hydrate, soften, and smooth the skin, while rice bran nourishes to help even skin tone.
INKEY Body launches on 15th April and will be available at Boots and theinkeylist.com.