August’s Best Beauty Launches
A huge number of beauty products launch each month, but not all are worthy of a spot in your shopping cart. To help you discover the beauty launches worth investing in, we’ve compiled a list of the top products that dropped in August.
Kylie Cosmetics
Like most beauty enthusiasts on the internet, we’ve been obsessing over Kylie Cosmetics’ new Skin Tint Blurring Elixir and its flawless second-skin finish. With a weightless, non-comedogenic formula that blends seamlessly, this new fluid tint provides long-lasting light to medium coverage. Available in 24 shades, the Skin Tint Blurring Elixir is enriched with skin-loving ingredients that improve hydration and smooth the appearance of pores, uneven texture, and fine lines.
Victoria Beckham Beauty Posh Balm
Offering 24-hour hydration in a sleek, slim stick, Victoria Beckham Beauty’s new lip-perfecting balm is available in a universal clear glaze, as well as three pH-adaptive tinted shades that deliver a personalised wash of colour. Starring murumuru seed butter complex, a plant-derived lanolin alternative, and cucumber seed extract, the creamy formula enhances moisture and elasticity, and protects from environmental stressors. Lips are smoother, softer, and oh-so-nourished.
The Outset Cool Cream Smoothing Mask
The Outset’s new Cool Cream Smoothing Mask is a multitasker powered by electric daisy, a botanical powerhouse proven to relax wrinkles, tighten the skin, and improve elasticity. The brand’s signature Hyaluroset Complex (a botanical version of hyaluronic acid) delivers long-lasting moisture and plumping benefits, while arnica and linseed soothe and nourish, leaving skin bouncy and cushiony-soft. This sensitive skin-friendly treatment delivers a refreshing, cooling sensation on the skin while reducing the appearance of fine lines and uneven texture.
Aveda Invati Ultra Advanced Revitalizing Scalp Serum
This month sees the relaunch of Aveda’s bestselling Invati Advanced franchise—a haircare range crafted to reduce hair loss and promote thicker, fuller-looking hair. The secret lies in a triple-action follicle vitality complex that neutralises, strengthens, and invigorates hair follicles. Our favourite is the Invati Ultra Advanced Revitalizing Scalp Serum, which blends the vitality complex with an Ayurvedic herb mix of ginseng and certified organic turmeric to invigorate the scalp, while tangerine peel and Japanese knotweed support natural keratin production. The result? Stronger, shinier, and more resilient hair.
Creed Birmanie Oud Candle
Creed’s latest candle collection is a must for anyone looking to elevate their living space. Encased in bespoke white porcelain vessels adorned with the iconic House of Creed pattern, these hand-poured, double kiln-fired candles honour the brand’s storied legacy in bespoke tailoring and royal patronage. Featuring five distinctive scents—Birmanie Oud, Cananga, Sea Island, Toscana, and Vanisia—each is meticulously crafted from the finest natural ingredients. Birmanie Oud, drawing inspiration from Myanmar’s dark agarwood trees, blends sweet styrax, fragrant tonka bean, and deep woody Benjoin to create a rich, enigmatic fragrance.
Paula’s Choice Clinical Pro Retinaldehyde Dual-Retinoid Treatment
Want clear, glowing skin without irritation? The new Paula’s Choice Clinical Pro Retinaldehyde Dual-Retinoid Treatment is here to help. This innovative formula features a first-of-its-kind dual retinoid that directly precedes retinoic acid, requiring fewer conversion steps than retinol. The result? Reduced lines, improved texture, and enhanced radiance with a gentler touch on the skin. It also combines encapsulated retinaldehyde, adapinoid, and pomegranate peel to support cell renewal, revealing visibly smoother, blemish-free skin.
Virtue Flourish Thickening Styling Treatment
Virtue’s latest launch combines hair treatment and styling in one tube, delivering instant thickness, all-day volume, and healthier hair. This soufflé-like cream, infused with Virtue’s Alpha Keratin 60ku, repairs damaged cuticles and fills in keratin deficiencies for fuller strands. Rice starch and specialty corn starch plump each strand and provide natural hold, while mushroom tremella and hyaluronic acid offer weightless hydration. Larch wood extract stimulates the scalp, promoting new hair growth and strengthening fragile strands. Expect hair that feels thicker, looks fuller, and stays voluminous all day.
SUQQU Blurring Colour Blush
With a lightweight, airy powder formula and gorgeous gradient colour, Suqqu’s new Blurring Colour Blush delivers a soft pearlescent yet natural finish. The formula contains 40% less oil than a typical blush formula to help deliver a more natural, healthy look and more seamless finish. It is available in seven shades, which include a classic pink, soft orange x sheer apricot, lilac x icy violet, and pale beige x airy blue.
Givenchy Beauty L’Interdit Absolu Intense
Fans of Givenchy’s L’Interdit fragrance family will fall hard for Absolu Intense, the new eau de parfum that adds depth to the brand’s iconic scent. Enhancing the original white floral notes of orange blossom, tuberose, and sambac jasmine, this release introduces lavender, cardamom, and vibrant neroli for a fresh twist. Warm woody base notes of cashmeran are enriched with subtle hints of tobacco, cistus, and rum, creating a layered, long-lasting fragrance that captivates the senses.
Mauli Rituals Scalp and Body Stimulator
Mauli Rituals, the Ayurveda-inspired beauty brand, has introduced its new Scalp and Body Stimulator—a tool designed to invigorate circulation and promote healthier hair growth. Crafted from pure Kansa and sustainably sourced teak, this ergonomic stimulator features cooling prongs that mimic the touch of a fingertip massage, enhancing blood flow and lymphatic drainage for skin that appears lighter, brighter, and firmer. When used on the scalp, it relieves tension and primes the scalp to absorb vital nutrients, boosting hair strength, density, and shine.
NARS Explicit Lipstick
To celebrate its 30th anniversary and pay tribute to Mr. Nars’ iconic 1994 lipstick debut at Barney’s, Nars has unveiled the Explicit Lipstick—a poignant homage to the brand’s legacy. Long-lasting and smudge-resistant, this new lipstick delivers a dimensional satin finish with vibrant, pure-colour payoff in 36 captivating shades. The precision-tip bullet offers effortless definition and contouring, while the Luxe Comfort Complex, enriched with rosehip seed oil and hyaluronic acid, ensures lips remain hydrated with lightweight, medium-to-full coverage.
Urban Decay Face Bond Triple Action Foundation
Urban Decay’s new Face Bond Foundation has everyone obsessing—and rightfully so. This impressive formula combines the benefits of a foundation, serum, and self-setting powder into one flawless base. With medium, buildable coverage and up to 24-hour wear, this waterproof foundation glides on effortlessly, leaving a weightless natural matte finish that lasts all day. Infused with 3% niacinamide, it not only hydrates but also blurs pores and delivers a smoother, more refined appearance over time.
Sol de Janeiro Cheirosa 76 Perfume Mist
Inspired by the vibrant discotheque scene in Brazil in 1976, Sol de Janeiro’s latest fragrance, Cheirosa 76, is a floral fruity gourmand ideal for evening wear. Crafted by perfumer Gino Percantino, this sensual fragrance unfolds with top notes of blackcurrant and pear nectar, transitions to a heart of midnight jasmine, vanilla crème, and freesia, and finishes with a warm base of amber woods and caramelised patchouli.
Dermalogica Biolumin-C Night Restore Serum
Dermalogica is synonymous with innovative skincare formulations, and the new Biolumin-C Night Restore Serum is a testament to this. Unlike typical daytime vitamin C products, this serum is specifically formulated for nighttime use to maximise the benefits of this powerhouse ingredient. Ultra-stable vitamin C is combined with a pro-vitamin D complex to strengthen the moisture barrier, prevent water loss, and maintain optimal hydration, leaving you with brighter, more resilient skin by morning.