Beauty Notes | 26 October
Seth Rogen Stars in Sephora’s Holiday Campaign
Sephora’s holiday campaign has an unlikely leading man: Seth Rogen. In We All Sephora, the actor heads into store to tackle his gift list, enlisting a beauty advisor to help him pick out everything from setting spray for his producer to a fragrance for his cousin. Directed by Jason Woliner, it’s a playful nod to anyone who finds beauty shopping a little intimidating. Sephora teased the partnership by renaming its store at The Grove in Los Angeles ‘Sethphora’, and the full campaign rolls out on 29 October in the US and Canada.
Chanel Drops Newest Les Eaux Scent
Chanel is heading for the mountains. Paris-St. Moritz joins Les Eaux de Chanel, the house’s collection of fresh, cologne-inspired fragrances, each named after a destination that played a part in Coco Chanel’s life. St. Moritz was where she spent snowy days with friends that stretched late into the night in hotel salons. Perfumer Olivier Polge wasn’t interested in recreating the smell of the place, though. Instead, he wanted to capture the comfort of warming up when it’s cold outside. That idea plays out across three notes: juicy pear, a spicy, mineral rose, and a soft musky-amber accord. It launches this month.
Kevin Hart Gives Shark’s CryoGlow a Makeover
Kevin Hart has teamed up with Shark Beauty on a limited-edition version of its CryoGlow mask, and it’s very much man-ready, dressed in gunmetal and red and inspired by his love of fast cars and the gym. “If I’m going to wear an LED mask, it might as well look this good,” he says. Underneath, it’s the same mask we know and love, with red, blue, and infrared light, under-eye cooling, and a wearable remote, so you can carry on with your day. It’s available now in the US for a limited time at sharkninja.com.
Victoria Pedretti Fronts Ouai’s Horror Series
Ouai is going full horror movie with a tongue-in-cheek series set inside its own office. Actor Victoria Pedretti plays the unlikely Final Girl as a mysterious ‘Hairtrosity’ stalks the team, threatening everyone with the ultimate beauty nightmare: a truly horrible haircut. Think Scream meets office comedy. Naturally, Ouai’s products get plenty of screen time too, including its Bond Repair Balm, which the brand says repairs damaged hair in just three minutes, and its Leave-In Conditioner, a detangling mist with built-in heat protection. It’s a fun twist on a brand campaign, and a reminder that the scariest thing in beauty might just be a bad cut.
Patrick Ta Beauty Taps Merit’s Carolyne Rapp
Patrick Ta Beauty has a new creative lead, and she’s come fresh from Merit. Carolyne Rapp has joined as vice president of creative, where she’ll steer the brand’s creative direction, identity, campaigns, and visual storytelling. At Merit, she shaped the brand’s creative vision across everything from packaging and social to retail and collaborations. Before that, she held senior creative roles at COS, Gap, Coach, and Theory, and she also runs her own agency, Studio Rapp.
Fix My Curls Lands in the UK
Curly-haired Brits, you may want to make room on the shower shelf. Fix My Curls, the Indian haircare brand made for curls, waves, and coils, is now at amazon.co.uk and lookfantastic.com, complete with a new logo and fresh branding. Founder Anshita Mehrotra started the brand as a teenager after struggling to find affordable products for her hair type. Its ten-strong range is split into wash day, moisture, styling, and treatment, so building a routine is refreshingly simple. Read the full story here.
Alessandra Steinherr Joins Therabody
Therabody has signed Alessandra Steinherr as its first UK beauty ambassador. Over the next 12 months, she’ll be putting the brand’s newest launches to the test and breaking down the science behind them, with education at the heart of the partnership. It’s a natural fit for Steinherr, who’s known for only talking about products she’s tried herself. There’s plenty to get stuck into, too. Therabody has just added four new devices to its lineup: the SkinSpa System, the Neck & Chest LED, and two thermal devices, ThermFace Massage and ThermNeck & Upper Back. She’s already started, sharing her first go with the Neck & Chest LED on Instagram.
Korean Supplement Brand Rin Arrives in the UK
The UK has been hooked on K-beauty for years, but Korean supplements haven’t caught on in quite the same way. Rin hopes to change that. The new inner-beauty brand, founded by pharmacist Dr Youngja H. Park and her daughter Candace Dannenbaum, has skipped pills and powders in favour of two formats that are big in Korea. Its passion fruit Glow Strips melt on your tongue and contain liposomal glutathione, vitamins C and E, and marine collagen, and Rin says they’re the UK’s first orally dissolving inner-beauty strips. Read the full story here.