Indeed Labs Launches Next Gen Skincare

Canadian skincare brand Indeed Labs is celebrating its 15th anniversary with a new range specifically designed for those born between 2010 and 2024.

Indeed Labs was founded in 2010 by the late Brandon Truaxe—who later left in 2013 to establish Deciem. Today it is led by founding partner and CEO Dimitra Davidson, who has been instrumental in driving the brand’s growth and innovation. Committed to delivering real results through science-driven, affordable formulas, the brand was inspired to develop this new range in response to the increasing use of harsh, unsuitable skincare products by children and teenagers.

As Davidson told BeautyNewsDaily, “As a mother of three daughters, I have been helping them develop healthy skin habits since they were young. When I noticed an influx of young consumers gravitating towards skincare, I was excited about the opportunity but also worried that these teens were using products or ingredients that are too harsh for their skin.”

The result is Next Gen Skincare, a range of easy-to-use skincare products, all priced under £20 ($15) and designed to support the needs of younger skin.

“The new Indeed Labs range fills a gap in the market by offering ingredients that are safe, gentle, and non-stripping, specifically formulated for Gen Z and Gen Alpha skin,” Davidson explains. “More importantly, it was created with parents in mind—we understand how essential it is to provide teens with safe, affordable, and accessible skincare.”

The Next Gen Skincare range debuts with four fragrance-free products, each formulated with gentle, science-backed ingredients that are responsibly sourced.

Gentle AF Makeup Removing Foam Cleanser – A dual-phase foam cleanser infused with lotus extract and ectoin, designed to remove makeup, sunscreen, sebum, and dirt without stripping the skin. Ideal for hormonally unbalanced skin, it helps keep complexions clear and nourished.

G.O.A.T Milk Toner – A barrier-supporting, lightweight, and fast-absorbing toner formulated with succinic acid to refine skin texture and carnitine to regulate sebum production while maintaining a healthy microbiome.

Lit Skin Prep Serum – A lightweight, oil-free serum that revitalises dull or tired complexions. Powered by niacinamide, hyaluronic acid, and taurine—a gentle alternative to vitamin C—it hydrates, evens skin tone, boosts luminosity, and creates a flawless base for makeup.

Microdart Patches – A fast-acting solution for early-stage blemishes. These innovative patches feature microdarts that deliver targeted treatment deep into the skin, preventing breakouts before they fully form.

The Next Gen Skincare range is available online at indeedlabs.com and Amazon, with additional US availability at Ulta Beauty.