January’s Best Beauty Launches

Best Beauty Launches January 2025

Every month brings a wave of new beauty launches, but only a select few deserve a spot in your shopping cart. To help you find the ones worth investing in, we’ve handpicked the must-have products debuting this January.

Aveda Scalp Solutions Hydrating Scalp & Hair Masque

Aveda’s latest mask intensely hydrates both scalp and hair, restoring the scalp’s moisture barrier by 77%. Infused with Biotech Natural Moisture Recharge technology and vegan squalane, the rich crème texture soothes and replenishes, leaving hair supremely soft and four times smoother. Perfect for dry, irritated scalps, it provides long-lasting nourishment without weighing hair down, ensuring a healthier, more balanced scalp and silky, manageable strands. A must-have for deep hydration and scalp care.

Saie Glowy Super Gel in Warmglow

This month, Saie’s TikTok-obsessed Glowy Super Gel introduces Warmglow—a soft warm gold shade that blends Starglow and Sunglow for a radiant, candlelit radiance. This lightweight, multi-use illuminator can be worn alone, under makeup, or mixed with foundation for a luminous glow. Packed with hydrating squalane and glycerin, the gel formula is non-comedogenic, glitter-free, and effortlessly enhances skin’s radiance in seconds.

Diptyque Amande Candle

Amande, the latest offering from French fragrance house Diptyque, pays homage to the beloved French galette des rois, the ‘king cake’ traditionally shared each year in January. Available from the 2nd January to 3rd February, it blends notes of almond, frangipane, sandalwood, and iris to create a warm, velvety sweet aroma that lingers beautifully. Designed to evoke the indulgence of a freshly baked cake, the limited-edition scent offers a cosy yet sophisticated fragrance that is perfect to burn during winter days and nights.

Hairstory Bond Repair Serum

This lightweight leave-in treatment is designed to strengthen and restore damaged hair. Featuring ProTarget technology, it seals split ends, reduces breakage, and protects against heat up to 230°C (450°F). With a gel-cream texture that absorbs quickly, it hydrates while repairing keratin bonds deep within the hair shaft, restoring smoothness and shine. Formulated with panthenol, ceramides, and amino acids, it also transforms dry, brittle strands into healthier, more resilient hair.

Burberry Her Eau de Parfum Intense

Her Eau de Parfum Intense reimagines Burberry’s iconic fragrance with deeper, richer notes. The vibrant, gourmand fragrance opens with wild strawberry and orange blossom, and evolves into an ambery, gourmand base that feels bold yet effortlessly feminine. Encased in a matte pink bottle, this latest addition to the Burberry Her family offers a more daring, free-spirited take on the original, perfect for those who love a scent with a little depth.

Inkey List Ectoin Hydro-Barrier Serum

This innovative serum is a game-changer in hydration and skin barrier support. Combining 2% ectoin, 2.5% hyaluronic acid, ceramides, and oat extract, it deeply hydrates up to 10 skin layers while strengthening the barrier in just 15 minutes. Clinically proven to smooth, plump, and calm irritation, it’s ideal for compromised skin—whether tackling sensitivity, dryness, or overuse of actives.

Kylie Cosmetics Natural Blur Powder Foundation

Following on from the success of Skin Tint, Kylie Cosmetics has introduced Natural Blur Powder Foundation, a talc-free, breathable powder foundation offering medium buildable coverage with a blurred matte finish. Infused with bamboo powder and aloe, it smooths fine lines, controls shine, and keeps skin hydrated. Sweat- and humidity-proof for up to 12 hours, it works as a foundation, finishing powder, or touch-up essential. Designed to be non-comedogenic, it won’t clog pores or cause flashback, making it a foolproof complexion perfector with a guaranteed shade match.

Maison Louis Marie No.14 Icila

Maison Louis Marie’s new fragrance, Icila, is a captivating warm floral available as an eau de parfum, perfume oil, and candle. Opening with ruby pamplemousse, mandarin leaf, and jasmine, it unfolds into a heart of dark plum, Bulgarian rose, and osmanthus, before settling into a sensual base of patchouli, vanilla flower, and sakura blossom. Inspired by the French word “ici,” meaning “here”, this intoxicating scent pays homage to the gift of time, reminding us that every second is sacred.

Paula’s Choice Pro-Collagen Peptide Plumping Moisturiser

This lightweight gel-cream plumps and firms the skin while delivering 24-hour hydration. Formulated with three pro-collagen peptides, it strengthens the skin barrier, visibly reduces fine lines, and boosts elasticity. Hyaluronic acid ensures long-lasting hydration, while its oil-free, fast-absorbing texture prevents pilling under makeup. Suitable for all skin types, it leaves skin noticeably softer, smoother, and firmer. A must-have for those looking to enhance their collagen levels and maintain a youthful, radiant complexion.

Batiste Sensitive Scalp Dry Shampoo

Batiste is bringing its trusted dry shampoo formula to those with sensitive scalps. Available in lightly scented and fragrance-free options, the brand’s new Sensitive Scalp Dry Shampoo refreshes hair while being gentle on delicate skin. Dermatologically tested and Skin Health Alliance certified, it absorbs excess oil without irritation, ensuring fresh, volumised hair without discomfort.

Votary Super Renewal Serum

A retinol alternative for sensitive skin, Votary’s new Super Renewal Serum harnesses the power of silybin—a phyto-retinol extracted from milk thistle—to stimulate collagen production and smooth fine lines. Clinically proven to deliver retinol-like results without irritation, it also features bakuchiol for added skin-smoothing benefits. Hyaluronic acid hydrates deeply, while Votary’s signature super seed oil blend nourishes and soothes.

Fenty Beauty You Mist Setting Spray

Fenty is back at it again with a new high-performance setting spray. Free from alcohol, oil, and fragrance, the You Mist Setting Spray locks in makeup for 12 hours with a weightless, flexible hold. Featuring InvisiFlex Defense Shield technology and wild thyme extract, this fine mist delivers a fresh, long-lasting finish, while hydrating and calming the skin and protecting it from environmental aggressors.

Raaie Golden Nectar Mānuka Honey Enzyme Cleanser

For those that want an indulgent, end-of-the-day cleanse, you need to try Raaie’s new Golden Nectar Mānuka Honey Enzyme Cleanser. Doubling as a treatment mask, this nourishing cleanser combines pure New Zealand Mānuka honey with fruit enzymes to gently exfoliate and hydrate the skin. Infused with botanical extracts like kawakawa, kumerahou flower, and Antarctic marine algae, it removes makeup, SPF, and impurities while nourishing skin. Its buttery texture melts away dullness, leaving skin baby-soft and refreshed. With antibacterial and antioxidant benefits, it’s the perfect cleansing ritual for glowing, healthy skin.

Suqqu Velvet Fit Lipstick

This month, we’ve been obsessed with Suqqu’s Velvet Fit Lipstick—a new creamy, moisturising formula that delivers a beautifully soft, diffused matte finish. Designed for smooth, comfortable wear, its high-adhesion waxes melt at lip temperature for a seamless, patch-free application. With fewer powder particles and lightweight oils, it achieves a luminous matte effect without drying the lips, while larger spherical powders prevent settling into fine lines for a flawless, long-lasting look.

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