Maybelline Names Shay Mitchell as Global Brand Ambassador
Maybelline New York has named Shay Mitchell as its Newest Global Brand Ambassador.
Mitchell has earned global recognition not only as an actress but also as an executive producer and entrepreneur. Best known for her role as Emily Fields in Pretty Little Liars, Mitchell has also starred in Netflix’s You and Hulu’s Dollface. More recently, she ventured into unscripted television as the host and executive producer of THIRST with Shay Mitchell on MAX. Additionally, she serves as an executive producer on FOX’s drama series The Cleaning Lady. Beyond her entertainment career, Mitchell has demonstrated her talent for business, founding the premium travel and lifestyle brand BÉIS, and the tequila brand Onda.
Mitchell shared her excitement about partnering with the iconic American beauty brand on Instagram, posting a series of behind-the-scenes shots and final images from her campaign shoot. Her caption read, “Maybe it’s been on my vision board for 20 years… maybe it’s Maybelline.” signifying that becoming the face of the brand has been a longstanding dream of hers.
“I am thrilled to be joining the Maybelline family,” Mitchell said in a statement. “As a brand that has always valued self-expression and individuality, it is an honor to be a part of their story.”
As Maybelline’s new Global Brand Ambassador, Mitchell will play a central role in upcoming product and brand campaigns. The first of these campaigns is set to launch this autumn, with Mitchell also leading the introduction of two exciting new product launches.
“At Maybelline New York, we believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun,” said Trisha Ayyagari, Global Brand President, Maybelline New York. “As an actress, entrepreneur and mom, Shay Mitchell is carving out a path in the world that is truly her own – she inspires us all to take on new adventures and embrace our individuality. We are beyond thrilled to welcome her to the Maybelline family.”
This appointment marks Mitchell’s fifth ambassadorship with a major beauty brand, having previously partnered with Revlon, Buxom, Cacharel Parfums, and Bioré.