May’s Best Beauty Launches

May’s Best Beauty Buys 2024

A huge number of beauty products launch each month, but not all of them are worthy of a spot in your shopping cart. To help you discover the best beauty launches worth investing in, we’ve compiled a list of the best beauty buys that dropped in May.

BaByliss Air Wand

The new BaByliss Air Wand is a hairdryer, straightener, and volumising styler in one. Combining professional performance with an affordable price tag, this lightweight, air-powered styler works quickly and effortlessly without causing any damage to the hair. In fact, it features a built-in Ultra Care Mode that carefully alternates between hot and cool air to ensure the hair’s health, strength, and integrity remain intact.

The Air Wand features two attachments, three airflow settings, and four temperature settings (including a cool shot) to help create a range of wet-to-dry styling combinations for hair types 1 to 4C. The styler lets you create big and bouncy blowouts, lift roots, control frizz, refresh second-day hair, achieve sleek straightening, and more.

Saie Dew Bronze Soft-Focus Liquid Bronzer

Saie’s latest launch perfectly combines blendability, effortless application, and buildable shades to deliver a sun-kissed, naturally sculpted look. The Dew Bronze Soft-Focus Liquid Bronzer is formulated with plant-derived glycerin to hydrate and soften the skin, while silica ensures a smooth application and a blurred finish. Evening primrose is included to moisturise and soothe dry, irritated skin. This lightweight liquid-cream bronzer is available in six skin-like shades and features a doe-foot applicator for precise, targeted application.

MAC Cosmetics Pro Locked Brow Gel

More than just a brow setter, MAC’s new Pro Locked Brow Gel helps create customisable brow looks that last an impressive 12 hours. Its innovative styling brush locks every follicle into shape, thanks to a tapered tip to comb and style, and long and short bristles to smooth and groom. The bold-hold eyebrow gel boasts a 93% naturally derived formula with only five ingredients. Combined with its clear colour, it instantly sets the brows without dryness, stiffness, stickiness, or unnatural colour.

Nuxe Huile Prodigieuse Or Florale

This month sees the launch of Nuxe’s newest dry oil, Huile Prodigieuse Or Florale—a body oil so beloved that one bottle is sold every 7 seconds worldwide. Like its precursor, Huile Prodigieuse Florale, Or Florale is formulated with nourishing tsubaki, argan, macadamia, borage, camellia, hazelnut, and sweet almond oils. However, this new addition is enriched with mineral-origin pearly particles to coat the skin with an irresistible iridescent rose gold glow. Expect skin to be soft, glowing, and nourished, with a lingering scent of grapefruit, orange blossom, and magnolia.

Charlotte Tilbury Collection of Emotions Love Frequency

Love Frequency is Charlotte Tilbury’s take on a modern rose. Powered by love emotion-boosting molecules, it is an enchanting fragrance created in collaboration with Anne Flipo, the French master perfumer behind YSL’s Libre, Lancôme’s La Vie Est Belle, and Givenchy’s Irresistible Givenchy. This Floral Woody Musk features a top note of pink pepper, middle notes of rose and saffron, and base notes of amberwood, musk, patchouli, and cashmere wood. Designed to deliver up to 18 hours of wear, Love Frequency is an alluring scent that perfectly captures eternal and all-encompassing love.

UKHair Hair Growth Serum

The world’s number one eyelash serum brand has harnessed the science behind its beloved hair growth formulations for eyebrows and eyelashes and applied it to scalp hair, promising to stimulate growth and reduce hair loss. Specially formulated for all hair types, the new UKHair Hair Growth Serum is lightweight, non-greasy, and packed with active ingredients that repair, protect, and promote healthy hair growth. Pea sprout extract, phytic acid, and turmeric invigorate and stimulate hair growth at the scalp, while lemon fruit water conditions and protects the hair follicles to prevent breakage.

Dr.Paw Paw Percy Pink Tinted Lip Oil

The lip care experts at Dr. PawPaw have teamed up with the UK’s favourite pig to create the new Percy Pink Tinted Lip Oil. Inspired by Percy Pig’s signature scent, this lip oil features a delightful blend of raspberry seed oil alongside Dr. PawPaw’s signature trio of pawpaw fruit, aloe vera, and olive oil. Lips are left nourished, soothed, and moisturised, with a wash of colour and a subtle sweet taste.

Sachajuan Hair Bonding Booster Activator

Formulated to deeply penetrate the hair shaft, Sachajuan’s new Hair Bonding Booster Activator repairs and fortifies compromised bonds within the hair’s keratin structure. Delivering instant results, the activator enhances manageability, boosts volume, and preserves colour, all while providing softness and shine. This repairing treatment is formulated with microalgae, amino acids, and advanced natural compounds to boost hair restoration and regeneration.

IT Cosmetics Glow with Confidence Sun Cream Blush

This month, IT Cosmetics introduced the Glow With Confidence Sun Blush, an innovative skincare-infused blush and bronzer in one. Formulated with hyaluronic acid, peptides, and vitamin E, this blush not only delivers a sun-kissed glow but also hydrates, smooths, plumps, and protects your skin. Available in five versatile shades to suit every skin tone, the Sun Blush adds colour, dimension, and lift to your face, ensuring a radiant and healthy-looking complexion.

Trinny London The Elevator

Dubbed ‘gravity-defying skincare’, The Elevator lifts sagging skin on the neck and improve its resistance to gravity. Its key ingredient is isodonis japonicus phyto extract, which strengthens the connections between the epidermis and dermis to help prevent sagging. A unique peptide blend of decapeptides, oligo, and nonapeptides reinforce the dermal matrix, boosting skin’s collagen and elastin levels to smooth neck lines and firm the skin. Encapsulated alpha arbutin delivers a more potent dose directly into the skin, inhibiting tyrosinase activity and melanosome maturation to diminish the appearance of age spots, and promote a more even skin tone and texture.

Anokha Bamboo & Yuzu Facial Scrub

Anokha’s new Bamboo & Yuzu Facial Scrub features a luxurious blend of organic rice flour, bamboo extract, and yuzu oil to gently exfoliate the skin while delivering essential nourishment. This natural scrub reveals a healthy, radiant complexion by lifting away dead skin cells and smoothing the skin’s texture. Perfect for all skin types, including sensitive skin, it enhances the absorption of subsequent skincare products to elevate any skincare routine.

Lumene Invisible Illumination Vegan Collagen Serum in Foundation SPF30

Lumene’s new foundation provides buildable, radiant coverage while nourishing the skin. Powered by vegan collagen and three molecular weights of hyaluronic acid, the lightweight foundation hydrates, moisturises, and improves skin elasticity. Nordic willowherb and algae extracts are included to brighten, plump, and protect the skin, while light-reflecting Luminescence Pearls deliver a dewy-looking finish. Suitable for all skin types, the foundation also offers UVA and UVB protection with SPF 30.

Carrière Frères Frangipani Candle

The latest olfactory offering from Carrière Frères, the beloved heritage home fragrance brand, is the Frangipani Candle. This comforting and enveloping scent includes fresh head notes of bergamot, followed by a bouquet of white flowers, and finished with a touch of vanilla. Handmade in Normandy, with fragrances crafted in Grasse, the Frangipani Candle, like all in the Carrière Frères collection, celebrates the wellbeing benefits of its botanicals. Once lit, this new home fragrance relaxes the mind, soothes anxiety and nervousness, and helps to reduce agitation and insomnia.

Arooba Desert Goddess Signature Eyeshadow Dips

Arooba’s Desert Goddess eyeshadow palette combines exotic, earthy tones with Middle Eastern skincare actives to enhance and enrich the eyes. The new palette contains 10 intense, high-performance pigments, including Beirut, a soft copper; Lagoon, a rich navy; Oud, a chocolate brown; and Glittering Sands, a sparkling champagne. Each shadow is formulated with natural, vegan ingredients, including beetroot extract, passion flower oil, jojoba oil, tuberose, and vitamin E, to brighten, soothe, moisturise, lift, and strengthen the skin.

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