Rita Ora is Launching a Haircare Line

Rita Ora has announced she is launching Typebea, a high-performance haircare brand designed for all hair types.

It will mark the second celebrity haircare brand to launch this year, following the arrival of Beyonce’s Cécred in February.

Typebea—pronounced ‘Type B’—has been created in partnership with Anna Lahey, beauty entrepreneur and founder of Vida Glow, the world’s bestselling marine collagen supplement.

“The relationship we have with our hair is so personal. For me it’s a huge part of my identity, creativity and confidence,” explained Ora on Instagram. “Throughout my career I’ve had nearly every hair colour and style. My hair has been bleached, I’ve had extensions, I’ve cut it short. But now I can say my hair is the healthiest it’s ever been. I can’t wait to share this with you!”

Limited information has been released about Typebea, however the debut range is expected to include a shampoo, conditioner, serum, and glossing treatment, all formulated to fix damaged hair.

The brand is set to launch on the 18th April, at typebea.com.