Salma Hayek Is the New Face of Ultherapy Prime

Merz Aesthetics has announced Salma Hayek Pinault as the first global brand ambassador for Ultherapy Prime, marking her first aesthetics collaboration.

The actress, director, and producer is the ideal ambassador for the brand, as she uses Ultherapy Prime to achieve a personalised, natural-looking lift. Passionate about empowering others to feel confident in their own skin, she’s a vocal advocate of authentic self-expression and beauty at every age, encouraging others to embrace treatments that enhance, rather than alter, their natural features.

“Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty,” said Hayek Pinault. “Ultherapy Prime boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”

Ultherapy Prime is an advanced, micro-focused ultrasound technology developed for tailored skin lifting without surgery. It is the only FDA-cleared micro-focused ultrasound with real-time visualisation, enabling precise treatment to lift the skin on the neck, under the chin, and the eyebrows, as well as to smooth lines and wrinkles on the décolleté. Building on the legacy of Ultherapy — widely recognised as the Gold Standard in non-invasive skin lifting — Ultherapy Prime enhances the platform with vivid real-time imaging. This combination enables a safe, effective, and tailored lift, resulting in healthier, more youthful-looking skin that can last up to a year or more.

“We are proud and excited about the recent launch of Ultherapy Prime, our next-generation platform for non-invasive skin lifting and a testament to our unwavering commitment to delivering meaningful innovations to our customers,” said Bob Rhatigan, CEO of Merz Aesthetics. “As we continue to expand the global footprint of this launch, we are thrilled to collaborate with Hayek Pinault as the first-ever global brand ambassador for Ultherapy Prime. At Merz Aesthetics, we empower individuals to embrace their unique beauty with confidence, and our collaboration with Hayek Pinault compellingly embodies this purpose.”

Merz Aesthetics is the world’s largest dedicated medical aesthetics company, offering injectables, devices, and skincare treatments. Family-owned for over 115 years, the US-based company has a commercial presence in 90 countries and is part of the Merz Group, founded in 1908 and headquartered in Frankfurt, Germany.

Ultherapy Prime treatments are available from £600 ($750). Those in the UK can find a treatment provider here, while those in the US can find a provider here.