Tanning Legend James Read Launches Self Glow

Celebrity tanning expert James Read has unveiled Self Glow, a new brand designed to deliver the next generation of sunless tanning.

Drawing on his twenty years of tanning expertise, James Read created Self Glow to enhance natural beauty while prioritising skin health, sustainability, and individuality.

“At Self Glow, our products enhance the natural glow of every skin type and tone,” said James Read, founder of Self Glow.

The innovative self-tan range combines natural tints with high-performance ingredients to ensure skin stays hydrated, nourished, and radiant throughout the year. Self Glow promises a long-lasting, flawless glow, thanks to its natural cocoa colour guide, which gently warms the skin, and plant-based DHA that adjusts to every skin tone.

Self Glow launches with five products: Dusk to Dawn Overnight Tan Facial, Break of Dawn Rejuvenating Glow Mask, Endless Summer Gradual Tan Moisturiser, Sunrise to Sundown Tinted Tan Serum, and Sunbright Tinted Tan Drops. Suitable for all skin tones and types, each product is formulated to be gentle, nourishing, and effective, fitting seamlessly into your daily skincare routine.

The two hero products in the Self Glow range are the Dusk to Dawn Overnight Tan Facial and the Break of Dawn Rejuvenating Glow Mask. Infused with algaktiv zen, hyaluronic acid spheres, fermented mushrooms, aloe vera, vitamin E, and natural plant-based DHA, the Dusk to Dawn Overnight Tan Facial works whilst you sleep to hydrate, smooth, and plump the skin, leaving you radiant by morning.

Enriched with multi-molecular weight hyaluronic acid, vitamin E, Kakadu plum, squalane, and fermented mushrooms, the Break of Dawn Rejuvenating Glow Mask instantly restores the skin, delivering a glowing, healthy complexion.

Launching on 21st May, Self Glow will be available at Space NK, with prices ranging from £39 to £44.