The What Supp Co. Has Landed
The What Supp Co. is a new name in the wellness industry, aiming to transform the way we approach supplements. Founded by Kelly Gilbert, former Beauty and Health Editor at British Vogue, the brand debuts with a line of transdermal patches designed to support mood, energy, and recovery—making daily health habits feel less routine.
As consumers increasingly experience pill fatigue and grow weary of oral supplement regimens, The What Supp Co. provides a wearable alternative. These peel-off patches, powered by patented Patchtech technology, deliver active ingredients safely into the bloodstream, working within 15 minutes after application and lasting up to 12 hours. The goal: effective mind and body support without the hassle of capsules or powders.
“There’s a gap in the market for more vitamin and wellbeing support that does not require a regime or a super-worthy mindset,” Gilbert explains. “I wanted to create a new wellness brand to embrace a new, less arduous approach to supplement-taking that encourages compliance and enhances people’s lives.”
Each patch is crafted with a four-layer design, featuring a waterproof barrier to protect the ingredients and a hypoallergenic adhesive for optimal comfort. Made from 100% natural ingredients, the patches are vegan, cruelty-free, and dermatologically tested. They are also latex-free and infused with aromatherapy fragrances carefully tailored to uplift mood, all while remaining free from unnecessary bulking agents.
The What Supp Co. launches with three patches, each aligned with a distinct product category: Chill, Energy, and Recovery.
Dip Out: Chill Patches – designed to promote relaxation and quality sleep, these patches feature ashwagandha, vitamin B2, vitamin D, magnesium citrate, and passionflower extract. They soothe anxiety to encourage overall relaxation and are infused with chamomile-scented aromatherapy to lift mood.
Protect Your Energy: Energy Patches – formulated with caffeine anhydrous, B-vitamins, and green tea extract, these patches enhance energy, focus, and motivation. With sandalwood-scented aromatherapy, they also support mood improvement for those feeling stressed or out of sync.
Recovery Mode: Detox Patches – infused with milk thistle extract, zinc citrate, and glutathione, these patches tackle everything from hangovers to digestive discomfort. Enhanced with peppermint aromatherapy, they support the body’s restoration and promote overall wellness.
The What Supp Co. prioritises sustainability, with fully recyclable packaging and a commitment to environmentally conscious practices. Manufactured under strict MHRA guidelines, the patches aim to balance environmental responsibility with high-quality performance.
The What Supp Co. is now available online at thewhatsupp.com, shipping across the UK and US.