Kaia Gerber Lands New Creative Role at Uni
Actress and model Kaia Gerber is bringing her effortless style to the beauty space, signing on as the inaugural Creative Partner in Residence for Alexandra Keating’s premium bodycare brand, Uni.
Moving beyond a traditional celebrity partnership, Gerber will work closely with Uni on content, product development, marketing initiatives, and the brand’s wider creative vision.
The collaboration came about naturally, simply because Gerber loved the line. After receiving a selection of Uni essentials as a gift, she fell for the brand’s cult-favourite 24-Hour Body Serum and reached out directly to Keating to let her know. What started as a simple message soon evolved into an ongoing conversation — and ultimately, a formal partnership.
“What resonates with me about Uni is that it’s built around the idea that body care shouldn’t be an afterthought. That philosophy already matched how I live, which made the partnership feel genuine from the start,” says Gerber. “I’ve always taken care of my body with the same intention as my face, and Uni makes that feel really effortless. What I love about the 24-Hour Body Serum and the Golden Microalgae Body Oil is that they are incredibly moisturizing, but absorb so quickly. They don’t feel sticky, and don’t transfer onto your clothes or onto other people… unless they want it to.”
The partnership officially makes its debut via a new campaign showcasing Uni’s bestselling hero products, including the 24-Hour Body Serum, the Plush Marine Shower Oil, and the Golden Microalgae Body Oil.
The campaign comes as Uni builds on its UK debut at Space NK and prepares to expand its partnership with Ulta Beauty, rolling out to all 1,600-plus stores across the US from 12 July.
For Keating, bringing Gerber into the fold was a completely natural progression for the brand, which merges her own Australian coastal roots with the high-end wellness, luxury, and beauty culture of Los Angeles.
“Kaia approaches her body with real intention — in the gym, and in how she cares for her skin afterward. She genuinely believes that body care deserves the same thought and quality as skincare, which is precisely what Uni was built on. We are skincare for your body — and Kaia lives that philosophy every day,” Keating notes. “Partnering with Kaia felt effortless from the moment she reached out. She wasn’t introduced to Uni through a deal. She found us, fell in love with the products, and came to us. That kind of authenticity is everything.”
Uni can be found at Space NK in the UK and Ulta Beauty in the US.